VP of Marketing
Calo
- Dubai
- Permanent
- Full-time
- Reach to people who fit our audience, ones who are likely to convert at some point
- Continue to be top of mind for them (best way to do this is IMO is to be interesting, & deliver real value)
- As a D2C company, a strong brand is everything you need
- Video is king
- Give me something useful
- Tell me stories
- Community
- Build a cult following
- Give a sense of belonging
- Be real and genuinely care & support. Give without expectations
- Brand
- Lead by example
- Values are what you do, not what you say
- Be consistent
- Stand out
- Professional athlete mindset (truth seeking, very objective, wants to win, etc)
- Lives the brand
- Experience in the field (made mistakes before, took part of a journey in growing or reviving a brand, etc)