Event Manager – Audience Development

International Data Corporation

  • Dubai
  • Permanent
  • Full-time
  • 1 month ago
OverviewWe are looking for a proactive individual to help drive registration and engagement for IDC's conferences and events across the Middle East. The Conference Specialist role requires a combination of marketing acumen, sales tele-calling, and customer service skills to build and nurture relationships with attendees and potential leads, contributing to the success of our events mainly across the GCC region (mainly UAE and Saudi Arabia but also Qatar, Kuwait, Bahrain and additional countries such as Egypt).To find out more about what kind of events we do, please see here:Responsibilities
  • Proactively secure registrations through telephone follow-ups, keeping registration lists up-to-date and providing insightful reports on registrants' demographics, industries, and other key metrics.
  • Track and analyse attendance trends to optimize outreach strategies, following IDC's guidelines.
  • Liaise with attendees of events such as C-level executives, government representatives or other.
  • Do follow-up and reminder calls to registrants, answer inquiries, and provide event information in a professional and engaging manner.
  • Build lasting relationships with attendees and prospects to foster loyalty and continued engagement with IDC events.
  • Utilize a marketing mentality to identify and capitalize on lead-generation opportunities across various channels, including digital, social media, and email, aiming to encourage event registration and drive audience expansion.
  • Develop and maintain a well-organized and detailed contact database for IDC events.
  • Gather feedback from attendees to enhance the event experience, identifying opportunities to improve content, services, and attendee satisfaction in future events.
  • Work closely with the marketing and events team to contribute ideas, develop strategies, and implement improvements based on attendee insights and feedback to support and elevate IDC's event goals.
  • Attend events in the GCC region as needed to support the events on-site.
Qualifications
  • Professional verbal communication skills, with the ability to convey messages in a polite, engaging, and motivating way.
  • Native Arabic and fluent English skills are mandatory as you will be supporting IDC Events in the whole GCC region.
  • Understanding of marketing principles, including audience segmentation, lead generation, and engagement strategies to drive registration and attendance.
  • Prior experience in a similar role (such as sales tele-calling, marketing support, or customer service) with a strong focus on relationship-building and lead generation.
  • Proficient in internet research and Microsoft Excel for data entry and analysis, with strong organizational and multitasking abilities.
  • Ability to work independently while collaborating effectively with the team, including the flexibility to occasionally attend events outside standard working hours.
  • Flexibility in your life to travel for events.
This position is located on-site at our Dubai office.About IDC: International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.Recruitment Fraud Notice: IDG/IDC/Foundry would like to inform you that we conduct our formal communications via corporate email, our Applicant Tracking System iCIMS, LinkedIn messaging, or directly by phone. We do not use any other platform (including Telegram, WhatsApp, Signal, text, instant message, etc.) to communicate with prospective candidates. If you receive any communication outside of our formal communications channels, please ignore it and block the sender or caller. In addition, we do not ask candidates to provide sensitive personally identifiable information such as bank account or social security numbers. If you have been contacted by someone claiming to represent a job offer, please report it as potential job fraud to law enforcement.

International Data Corporation