Head of Retail Marketing (Segment Manager (Heave Usage / Affluent Segments)

Executive Source HR Consultancy

  • Dubai
  • Permanent
  • Full-time
  • 1 month ago
  • Define attractive segments and sub-segments.
  • Enhance penetration, profitability and retention in attractive segments by working with Product Managers, Sales Management, Marketing Communications, Retail Credit Centre, Customer / Market Research, Operations and the Marketing Committee.
In order to :
  • Develop winning value propositions.
  • Fix unprofitable products.
  • Increase share-of-wallet of profitable customers.
  • Enhance market communications.
  • Sell more effectively.
  • Enhance customer convenience

Bayt