Director of Sales

• Lead the implementation of the hotel's sales policies, procedures, and brand standards in alignment with Shangri-La Hotels and Resorts' guidelines.
• Develop and recommend optimal contracted room rate structures across all segments to maximize revenue, drive RevPAR, and exceed budgeted targets.
• Continuously analyze market trends, competitor pricing, and sales strategies to maintain a leading market position and inform strategic sales decisions.
• Collaborate with the Sales Leadership to develop and execute segment-focused sales and marketing strategies, actively contributing to revenue strategy meetings.
• Build, lead, and motivate a high-performing sales team through structured recruitment, performance standards, and regular evaluations to consistently exceed revenue expectations.
• Ensure strict adherence to Shangri-La Account Management standards, Delphi database integrity, and effective use of sales and revenue systems to optimize revenue opportunities.
• Manage sales expense budgets, oversee travel planning and expenses, set objectives for sales trips, and evaluate outcomes to maximize sales productivity and return on investment.
• Focus on total revenue generation including rooms,- F&B and banquets revenues.
• Collaborate with Revenue Management and Marketing teams to develop promotions, packages, and campaigns targeted at the corporate segment.
• Maintain accurate records of all sales activities in the CRM system.
• Attend industry trade shows, conferences, and networking events to enhance the hotel's visibility and develop professional relationships.
• Work closely with the operations team to ensure seamless delivery of service for corporate clients.

• Experience in Sales & Marketing in an international 5* luxury property.
• Hold a business-related educational background.
• Be self-driven, goal-oriented, willing to challenge the status quo.
• Uphold professional values, ethics, and integrity always.
• Have the ability to network, building strong & meaningful business relationships.
• Have experience in the local market (UAE as well as other GCC).
• Communicate and write with fluency in English (as well as the local language).
• Have strong selling, interpersonal and communication skills.

• A workplace that values your passion and supports self-realization and personal growth.
• Structured learning and development pathways with real opportunities to advance your professional craft and leadership skills.
• Competitive benefits, recognition programs, and colleague stay/travel perks that reward your contribution and dedication.
• Teams that promote inclusion and respect, value diversity, and foster a secure environment where everyone can thrive.

Shangri-La Hotels & Resorts