Brand Manager

Peergrowth

  • Dubai
  • Permanent
  • Full-time
  • 1 month ago
About the job Brand ManagerThe Brand Manager will be responsible for developing and executing brand strategies, driving marketing campaigns, and ensuring the brands consistent growth across all touchpoints in the GCC. This role is vital in managing brand equity, driving sales performance, and connecting deeply with the regional audience.Key Responsibilities:
  • Develop and implement 360° brand marketing strategies tailored to the GCC market.
  • Conduct market analysis, competitor benchmarking, and consumer behavior studies to identify trends and opportunities.
  • Collaborate with visual merchandising, retail operations, and e-commerce teams to ensure brand consistency.
  • Drive product launches, seasonal campaigns, influencer collaborations, and digital activation strategies.
  • Manage the marketing budget and ensure optimal ROI across offline and online platforms.
  • Work closely with international brand principals to align local execution with global brand direction.
  • Lead and mentor a team of brand executives and coordinate with internal stakeholders and agency partners.
  • Monitor KPIs, sales trends, and brand health metrics to drive continuous improvement.
  • Represent the brand in regional meetings, trade shows, and partnership events.

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