Marketing Manager

• Co-lead USP workshops together with cluster Comms leads and assist in articulating brand USPs for each school.
• Create annual marketing plans and drill down specific marketing initiatives by quarter in line with school objectives and evolving needs throughout the year.
• Develop marketing efforts that leverage cross-channel synergies to maximize reach and exposure supporting enrolment and/or awareness objectives.
• Manage annual marketing budgets for the assigned schools.
• Responsible for performance of key marketing KPIs and ROI for marketing campaigns at cluster schools.
• Provide input on development of policies, systems and processes to drive efficiency.
• Staying on top of trends and insights for the industry and beyond and sharing with relevant schools.

• Lead the development of media plans in collaboration with the schools and relevant SSC team members (digital, design, comms etc…)
• Offer guidance to schools regarding clarity and understanding of their target audience, as well as the relevant channels through which to engage them, ensuring effective media coverage for the school.
• Responsible for the full understanding of audience behaviour including enrolment curves. Provide recommendations for future campaigns accordingly.

• Responsible for the conceptualization and production of all marketing campaigns and promotional activities for the schools in conjunction with relevant SSC team members/agencies.
• Ensure availability of creative assets including photography/videos and other relevant media for all schools.
• Identify, oversee and provide recommendations to assess the creative effectiveness of marketing plans. Continuously optimize campaign performance.
• Develop marketing materials and collateral in line with campaign/school needs eg. Fact sheets, brochures etc. together with SSC design or agencies as required.
• Support Sales/Enrolments teams as required with required asset and communication assets.
• Spearhead the adoption of marketing best practices and drive adoption throughout the cluster schools.
• Support adherence to brand identity standards at all times for both schools and GEMS Education.

• Ensure budget compliance, adherence to company policies as well as legislative and regulatory requirements for all campaigns. Conduct ongoing reviews with the schools.
• Review network of vendors and partners in line with overall strategic business objectives
• Serve as point of contact for external agencies as needed to ensure GEMS interests are best represented.
• Coordinate and manage campaign materials review with relevant stakeholder and secure sign-offs prior to release.
• Monitor competitive marketing activities and provide insights to the broader team as needed.

• The position will be expected to guide and collaborate closely with the marketing representatives in schools.
• The position will be expected to work on designing, reviewing and supporting the execution of the school Marketing plans in collaboration with the assigned cluster BP and Communications lead.
• Other key stakeholders include Education SVPs and SSC Marketing, Communications and Enrolment teams.

• Minimum of 5 years’ relevant working experience
• Degree in Marketing, Communications, Public Relations, or a related field preferred.
• Strong written and verbal communication skills in English (Arabic is an advantage)
• Experience in putting together Marketing strategies.
• A data-driven individual with a thorough understanding of Performance Marketing.
• Excellent organisational and multi-tasking abilities.
• Familiarity with design and multimedia tools is a plus.
• Ability to work collaboratively in a fast-paced environment.
• Experience in the Education sector or a service industry preferred.
• Ability to work in a matrix organization.

GEMS Education