Social Media Manager
Delano
- Dubai
- Permanent
- Full-time
The Social Media Manager will be responsible for developing and executing the social media strategy, crafting engaging content, and fostering a thriving online community whilst staying on top of the latest social media trends and platforms.Responsibilities
- Develop and implement a comprehensive social media strategy that aligns with our marketing goals.
- Create engaging content (text, images, videos) for various social media platforms (e.g., Facebook, Instagram, X (formerly Twitter), Tik Tok, Threads, etc.).
- Schedule and publish social media content via social media scheduling tools such as Meta for Business, Sprinklr, Hootsuit, Sprout Social, etc.
- Monitor social media channels and respond to comments and messages in a timely and professional manner.
- Engage with followers and build a strong brand community on social platforms.
- Oversee customer service provided via social media.
- Monitor the company's brand sentiment on social media.
- Run social media advertising campaigns and analyze their performance.
- Manage and analyze social media campaigns, tracking key performance indicators (KPIs).
- Stay up-to-date on the latest social media trends and platforms and leverage them to optimize campaign performance.
- Identify and collaborate with influencers and content creators to reach new audiences.
- Collaborate with other marketing team members on integrated marketing campaigns and ensure brand consistency.
- Analyze social media data to track performance, measure ROI, and identify areas for improvement.
- Bachelor's degree in Marketing, Digital Marketing, Advertising or a related field (preferred).
- 3+ years of proven work experience as a Social Media Executive or similar.
- Proficiency in content management and content management tools (such as Meta, Sprinklr, etc).
- Proven experience in developing and managing social media strategies.
- Strong understanding of marketing and social media principles and best practices.
- Excellent copywriting skills.
- Fluent proficiency in English and additional languages is a plus.
- Experience with Google Analytics and other analytics platforms.
- Strong knowledge of SEO and keyword search.
- Proficiency in using Adobe Photoshop, Illustrator, Lightroom, InDesign and Premiere Pro (or similar).
- Proficiency in using AI Tools.
- Excellent organizational skills and time management skills.
- Ability to work independently and as part of a team.