Social Media Manager
- Dubai
- Permanent
- Full-time
- Develop and implement a comprehensive social media strategy that aligns with the brand's goals and objectives.
- Create and curate engaging, high-quality content tailored for different platforms, ensuring a consistent brand voice across all channels.
- Monitor and analyze social media metrics to measure the effectiveness of campaigns and make data-driven adjustments.
- Engage with followers, respond to comments and messages, and foster a sense of community around the brand.
- Collaborate with cross-functional teams, including marketing and sales, to integrate social media initiatives into broader campaigns.
- Research and stay updated on industry trends, platform changes, and emerging social media tools to keep the brand competitive.
- Manage paid social media advertising campaigns, optimizing for engagement and conversion rates.
- Develop and maintain a content calendar that schedules all aspects of content creation and publication.
- Conduct social media audits to assess performance and identify opportunities for improvement.
- Train and mentor junior team members or interns, sharing best practices and fostering a culture of creativity.
- Bachelor's degree in Marketing, Communications, or a related field is preferred.
- Minimum of 5 years of proven experience in social media management or digital marketing.
- Certifications in social media marketing or analytics (e.g., Hootsuite, Google Analytics) are advantageous.
- Experience in managing social media for brands within the technology or e-commerce sectors is a plus.
- Fluency in English is mandatory; proficiency in additional languages (e.g., Spanish, Mandarin) is highly desirable.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Proficiency in social media management tools (e.g., Buffer, Sprout Social) and graphic design software (e.g., Canva, Adobe Creative Suite).
- Excellent written and verbal communication skills, with a knack for storytelling.
- Strong organizational skills with the ability to manage multiple projects and deadlines effectively.
- Creative mindset with a passion for staying ahead of social media trends and innovations.