E-Commerce & Digital Growth Manager

Chalhoub Group

  • Dubai
  • Permanent
  • Full-time
  • 22 days ago
INSPIRE | EXHILARATE | DELIGHTFor over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.Every step at Chalhoub Group is taken to build a future where luxury dreams become reality - bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse - the Group's innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work® certification in several markets.Sustainability is at the core of the Group's strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women's Empowerment Principles, and to have pledged to reach Net Zero by 2040.What you'll be doingAt SGII, we're building bold, consumer-centric fashion brands that lead with innovation, purpose, and global ambition. The E-Commerce & Digital Growth Manager will drive the commercial engine of the brand across direct-to-consumer (DTC) and wholesale channels.This role is responsible for owning and operating our Shopify platform end-to-end, maximizing digital marketing performance, and building a curated wholesale network. Sitting at the intersection of product, content, operations, and growth, the role requires a hands-on, agile leader who can deliver both strategic direction and operational excellence.Partnering closely with the Director of Fashion Innovation and brand team, the E-Commerce & Digital Growth Manager ensures that every drop, campaign, and retail collaboration is executed with precision to drive sustainable, scalable growth.ResponsibilitiesE-Commerce Platform Management
  • Manage and optimize the Shopify site - including product setup, navigation, collection structure, pricing, and merchandising.
  • Coordinate product launches, pre-orders, and campaign flows in alignment with marketing and supply chain timelines.
  • Work with external developers or Shopify partners to troubleshoot issues, implement site enhancements, and manage custom integrations.
Digital Marketing & Paid Media
  • Lead the planning, execution, and optimization of digital marketing campaigns across paid social, email, and performance channels.
  • Brief and manage agency partners (if applicable) to ensure alignment with commercial goals and brand voice.
  • Partner with the content team on campaign planning and ensure e-commerce and marketing calendars are tightly aligned.
Track spend, ROI, and acquisition KPIs to inform media strategy and budget allocationWholesale & Commercial Development
  • Build and manage wholesale relationships with partners, showrooms, and selected retailers aligned with brand values.
  • Identify and propose ideal wholesale accounts, concept stores, and markets for brand expansion.
  • Prepare and maintain wholesale line sheets, pricing decks, and sell-in tools aligned to each launch.
  • Coordinate with content and operations teams to support showroom presentations and onboarding of new wholesale partners.
  • Track partner sell-through data and contribute insights to shape restocks, exclusive offers, and development opportunities.
Product Launch & Digital Asset Coordination
  • Ensure product data, pricing, descriptions, and imagery are accurate and uploaded across platforms ahead of launch.
  • Maintain internal seasonal catalogs and launch documentation to align drops across DTC and wholesale.
  • Liaise with supply chain and brand ops to track inventory status, delivery timelines, and product readiness.
  • Oversee distribution of all digital assets (editorial, packshots, specs) to wholesale partners and internal systems.
Analytics & Performance Tracking
  • Monitor key e-commerce metrics including traffic, conversion, AOV, bounce rate, CAC, and ROAS.
  • Deliver regular reports and insights to the wider team, making data-driven recommendations to improve performance.
  • Identify opportunities for A/B testing, funnel improvements, and merchandising optimizations.
Customer Experience & Retention
  • Ensure a consistent and high-quality user journey from discovery to post-purchase.
  • Collaborate with operations on inventory flows, delivery timelines, and FAQs.
  • Own the setup and improvement of customer service tools and documentation.
What you'll need to succeed
  • Bachelor's degree in Marketing, Business, Digital Commerce or a related field.
  • 6-8 years of experience managing e-commerce and digital marketing for fashion, lifestyle, or DTC brands.
  • Deep understanding of Shopify and familiarity with the platform's CMS, plug-ins, and analytics.
  • Strong experience running paid media campaigns and interpreting performance data.
  • Experience managing or briefing external agencies or freelancers.
  • Excellent analytical, organizational, and communication skills.
  • Ability to operate with a high level of ownership in a small, fast-moving team.
What we can offer youWith us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.We Invite All Applicants to ApplyIt Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.

Chalhoub Group