Partner Marketing Specialist

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  • Sharjah
  • Permanent
  • Full-time
  • 1 day ago
  • Apply easily
Key Responsibilities:Partner Co-Marketing Programs:Develop, execute, and manage co-marketing campaigns and initiatives with partners to drive lead generation, sales, and brand awareness.Work with partners to create tailored marketing strategies that align with both company and partner goals.Ensure effective collaboration on joint marketing activities such as events, digital campaigns, webinars, and content creation.Campaign Strategy & Execution:Plan and execute multi-channel marketing campaigns, including email, social media, webinars, events, and online advertising.Work with partners to co-create content, including blog posts, case studies, white papers, and promotional materials, ensuring they reflect both brand identities.Track and measure the performance of campaigns, providing regular updates and actionable insights to partners and internal teams.Partner Enablement & Support:Provide partners with marketing tools, templates, and resources to help them effectively promote company products or services.Ensure that partners have access to the latest sales collateral, product information, and promotional materials.Train and guide partners on how to use marketing tools, implement campaigns, and track campaign performance.Relationship Building:Cultivate strong relationships with key partner stakeholders to ensure alignment on marketing strategies and execution.Work closely with the Partner Account Managers and Partner Development teams to ensure marketing initiatives are integrated into overall partner business strategies.Performance Tracking & Reporting:Monitor and analyze the performance of partner marketing activities, using metrics like lead generation, conversion rates, and sales.Provide regular performance reports to both internal teams and partners, identifying areas for improvement and optimizing future campaigns.Event Marketing:Plan, coordinate, and execute joint partner events such as conferences, webinars, trade shows, and seminars.Ensure that events are well-attended, and lead generation and networking opportunities are maximized.Brand Consistency & Messaging:Ensure that all partner marketing materials adhere to brand guidelines and maintain consistency across all touchpoints.Work with the design and creative teams to produce visually engaging and on-brand marketing content.Market Research & Insights:Stay informed about industry trends, competitor marketing activities, and emerging marketing strategies.Provide actionable insights to partners and internal teams to help refine marketing approaches and stay competitive in the market.Requirements:Education:Bachelors degree in Marketing, Business, Communications, or a related field.Additional certifications in digital marketing or partner management are a plus.Experience:Minimum of 3-5 years of experience in marketing, preferably with a focus on partner marketing or channel marketing in a B2B environment.Experience with co-marketing, joint campaigns, and building marketing relationships with external partners is strongly preferred.Skills & Abilities:Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.Excellent communication and presentation skills, with the ability to collaborate effectively with internal and external teams.Proficiency in digital marketing platforms (e.g., email marketing software, CRM tools, social media advertising).Strong analytical skills with the ability to measure campaign performance and make data-driven recommendations.Creative problem-solving skills, with the ability to tailor marketing strategies to different partner needs.Technical Proficiency:Experience with marketing automation tools (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and design tools (e.g., Canva, Adobe Creative Suite) is a plus.Preferred Qualifications:Experience working in a specific industry relevant to the companys products, such as IT, SaaS, or technology solutions.Knowledge of SEO/SEM, content marketing, and paid media campaigns.Previous experience with partner relationship management software or tools.Familiarity with social media platforms and online advertising tools, such as LinkedIn, Google Ads, and Facebook Ads.Working Conditions:Full-time position with some travel required for partner meetings, events, and conferences.Ability to work remotely or in a hybrid environment, depending on company policies.Flexibility in working hours to accommodate different time zones of international partners and stakeholders.Compensation:
  • Competitive salary, based on experience.
  • Commission-based incentives tied to partner performance and revenue generation.
  • Benefits package, including [health insurance, retirement plans, paid time off, etc.].
  • Opportunities for professional development and career growth.

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