B2C & Comms Architect (E) - MI
Axian Group
- Dubai
- Permanent
- Full-time
The B2C & Communications Architect at Axian Telecom is responsible for designing and optimizing technology solutions that power consumer-facing initiatives-including CVM (Customer Value Management) platforms, super apps, and websites-while also supporting brand and communication strategies. Working closely with the B2C Director and the Brand & Communication Director, this role ensures a cohesive digital experience for end-users, aligning front-end channels (web, mobile, apps) with back-end systems (BSS, OSS, APIs) to deliver a seamless, engaging customer journey.Mission:
The mission of the B2C & Communications Architect is to bridge Axian Telecom's consumer engagement goals with robust, user-friendly technology architectures, ensuring that digital experiences-from super apps to websites-are innovative, scalable, and brand-aligned. By championing best practices in CVM, app development, and online platforms, this role helps Axian Telecom differentiate in competitive markets, drive customer loyalty, and maintain consistent brand messaging across all digital touchpoints.
Essential duties and responsibilities include:
Solution Architecture & DesignRequirements Analysis:Collaborate with B2C teams, Brand & Communication stakeholders, and relevant IT functions to gather functional and technical requirements for CVM, super apps, and websites.
End-to-End Integration: Develop comprehensive architectures covering application layers, data flows, security standards, and user experience considerations, ensuring seamless integration with back-end systems (CRM, billing, analytics).
Scalability & Performance: Conduct capacity planning for high-traffic environments (e.g., super apps, promotional campaigns), focusing on system reliability, latency reduction, and cost optimization.CVM & Super App DevelopmentCVM Strategy: Define the technical vision for Customer Value Management platforms-loyalty modules, personalization engines, and offer-management solutions-ensuring alignment with Axian Telecom's marketing and revenue objectives.
Super App Framework: Architect super app ecosystems (mini-app integration, microservices, external partner APIs) that cater to multiple consumer segments while delivering a unified customer experience.
Feature Roadmaps: Work closely with product owners, B2C teams, and Brand & Communications to prioritize features, ensuring timely delivery and a strong return on investment.Website & Digital PresenceBrand Alignment: Coordinate with the Brand & Communication Director to ensure websites, landing pages, and digital campaigns adhere to Axian Telecom's brand guidelines, accessibility standards, and user engagement metrics.
CMS & Content Flow: Oversee the technical aspects of content management (e.g., choosing or configuring CMS solutions), enabling localized and real-time content updates across various markets.
Analytics & SEO: Integrate analytics tools, monitor key performance indicators (website traffic, conversion rates), and implement SEO best practices to improve organic visibility and user engagement.Collaboration & Stakeholder EngagementCross-Functional Coordination: Partner with PMO, IT Business Partner Directors (Business Support, Enterprise), and specialized entities (PULSE, ITCo, Stellar iX) to align project timelines, resource allocation, and technical requirements.
Vendor & Partner Management: Evaluate third-party solutions (e.g., external design agencies, content providers), define integration requirements, and supervise contract compliance.
Governance & Standards: Participate in architecture review boards, ensuring that proposed solutions meet Axian Telecom's overarching architectural guidelines and security policies.Innovation & Continuous ImprovementEmerging Technologies: Track trends in mobile app frameworks, cloud-native web hosting, AI-driven personalization, and digital marketing tech, recommending strategic adoptions where beneficial.
Agile & DevOps: Advocate for iterative development approaches, automated testing, and CI/CD pipelines to accelerate delivery and maintain high-quality digital platforms.
Security & Compliance: Incorporate data protection, privacy regulations, and secure coding standards into all front-end and web-facing solutions, in collaboration with IT Security teams.Reporting & KPI Monitoring
Architecture Documentation: Maintain updated diagrams, user flows, and decision logs for each major initiative (CVM, super apps, websites).
Performance Metrics: Track metrics like app responsiveness, website uptime, user adoption, campaign conversions, and brand engagement, reporting insights to the B2C Director and Brand & Communication Director.
Risk Management: Identify potential issues-scalability limits, vendor lock-in, security loopholes-and propose mitigation plans to maintain robust digital services.Qualification, Skills, Knowledge & Competencies:
Education & CertificationsEducation: Bachelor's degree in Computer Science, Information Systems, Engineering, or related field (Master's/MBA is a plus).
Certifications: Credentials in front-end frameworks (React, Angular), mobile platforms (iOS, Android), cloud platforms (AWS, Azure), or architecture (TOGAF) can add value.Professional BackgroundConsumer Digital Solutions: 7+ years in designing or implementing consumer-facing apps, websites, or CVM systems, ideally within telecom or similar service-driven industries.
Cross-Functional Program Management: Proven success in leading or contributing to complex digital transformation projects that span marketing, brand, technical, and customer care domains.
Vendor & Partnership Experience: Track record of collaborating with design agencies, content providers, and technology vendors for app/web development.Technical & Domain KnowledgeCVM & Loyalty Platforms: Understanding of personalization engines, loyalty mechanics, campaign automation, and data analytics for user segmentation.
Web & Mobile Architecture: Familiarity with microservices, APIs, container orchestration (Kubernetes, Docker), and cloud-based hosting (AWS, Azure) to support high-traffic apps.
Brand & UX: Appreciation of UX/UI design principles, brand consistency, SEO, and analytics tools (Google Analytics, Adobe Experience Cloud, etc.).Leadership & Soft SkillsStrategic Vision: Ability to align consumer-driven goals (loyalty, user growth, brand awareness) with technical capabilities and architectural best practices.
Collaboration & Influence: Skilled at working with marketing/brand managers, product owners, and IT teams, bridging technical and creative perspectives.
Communication: Adept at presenting architectural choices and project updates to executive audiences, ensuring clarity on trade-offs and ROI.Language Skills
Fluency in English: Required for coordination, documentation, and collaboration across multi-country teams.
Proficiency in French: Highly desirable, given Axian Telecom's pan-African scope and diverse user base.
Key Success Factors
High-Impact Consumer Platforms: Delivery of robust CVM, super app, and website architectures that delight users, increase engagement, and enhance brand perception.
Brand & Communication Synergy: Ensuring digital solutions consistently reflect Axian Telecom's brand values and communication strategies, driving unified customer experiences.
Operational Efficiency & Scalability: Leveraging best-in-class tools, microservices, and cloud-native approaches to keep digital channels performant, secure, and adaptable to market demands.
Cross-Team Collaboration: Maintaining strong partnerships with B2C, brand/marketing, IT security, and infrastructure teams to coordinate successful launches and iterative improvements.
Continuous Innovation & Agile Delivery: Staying current on emerging technologies, industry trends, and user behavior, iterating quickly to keep Axian Telecom ahead of competitors.