Media & Performance Specialist
TAG Heuer View all jobs
- Dubai
- Permanent
- Full-time
- Master's degree in Marketing, Media, Communications, Business or equivalent
- 5+ years' experience in media planning, digital performance or media agency management (Luxury, Retail or FMCG industries are a plus)
- Fluent in English. Arabic is a real plus (written & spoken)
- Proven expertise in performance media: paid social, search (SEA), programmatic, CTV, OOH
- Strong knowledge of media measurement frameworks: ROAS, brand lift, reach & frequency, attribution modeling
- Demonstrated experience working with media planning tools and performance dashboards (ThePlan or similar)
- Track record of managing and optimizing significant media budgets across multiple markets
- Solid understanding of the Middle East & India media landscape, consumer behavior and digital ad market trends
- Experience coordinating with HQ teams and distributing campaign assets & toolkits across markets
- Analytical mindset with strong proficiency in Excel; Power BI, Tableau or equivalent is a plus
- Photoshop / basic creative tool literacy is a plus for asset review and briefing
- Rigorous, detail-oriented and comfortable managing budgets and invoice reconciliation with Finance