Strategic Planner

TLC Worldwide

Dubai
Permanent
Full-time

25 days ago

⭐⭐⭐ WE ARE HIRING A STRATEGIC PLANNER⭐⭐⭐Are you ready to join the world's premier MarTech solution?TLC has become THE global MarTech solution to reward consumer behaviour with experiences. Now operating from 14 worldwide hubs, the TLC Platform connects millions of consumers with over 150,000 experience reward venues. We trust in decades of proprietary data to ensure we offer the right experience to every individual.At TLC, we know that experiences make life more rewarding!We are looking for innovative, passionate and caring people to join our team and help us continue to build our success story!JOB SUMMARYTo champion the discipline of Strategic Planning to TLC, concentrating on the core areas of:

Insight generation
Creative briefing
Evaluation

KEY RESPONSIBILITIES * Establish a culture of research-led consumer insight that informs a directional creative brief

Establish a culture of evaluation: guide clients on what to measure, ensure it gets measured
Establish best practice process throughout the agency, from client brief to pitch / presentation
Create the tools (briefs, templates, examples) that make this easy
Lead the education/training of TLC staff that allow it to take root
Speak “client language”, positioning TLC as a credible strategic partner – attending client meetings, developing long-term client relationships
Work closely with Sales teams to keep focus throughout on the TLC business model
Demonstrate effect on bottom line: be aware of own contribution to ROI!

A Strategic Planner is the bridge between three Cs - Client, Consumer and Creative. As such he or she needs excellent people skills, sound business judgment and immediately credible experience.ESSENTIAL EXPERIENCEHas worked in research, planning or similar in the world of integrated marketing / SP in a client-facing role for at least two successful years. Excellent English. Understands brands.PERSONAL ATTRIBUTES

Curious about everything – especially people and brands
Active in all media, hungry for new things, excited about living
Doesn’t trust assumptions
Develops hunches, follows them, proves them
Commercially astute
Pragmatic & adaptable
Flexible approach
Can help to close a sale

🥳 Here's what we've got to offer:

Dynamic & collaborative team
Creative work environment
Career progression and upskilling opportunities
Weekly Happy Hour
TLC Wellness
Global Clients & Team exposure
TLC 'Fun Club' & Social Calendar (known to include pizza deliveries!)
TLC Gives Back - Charity partner/off site days.
'The Frankies' - Our very own awards/staff recognition event. 🏆

Being a people-led business, we hire upon values and believe that our people are what make the beloved TLC culture so unique.At TLC we aim to create a ‘world within the world’ that is free from prejudice, bias and inequity.A world where diversity is valued and celebrated, and where we work hard to ensure all our wonderful people are given equal opportunity to succeed.If you are ready to be part of the TLC Worldwide success story, click to apply today! 📝😁 We look forward to seeing your application!For 30 years, we’ve been connecting people with experiences that match their passions. The uniqueness of our business model is doing this for a fraction of the real value, making it commercially viable for companies to offer free experiences to their audience as a reward for sales, engagement and loyalty.

TLC Worldwide

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