Client Solutions Manager - Global Gaming - Global Business Solutions - METAP
- Dubai
- Permanent
- Full-time
The Client Solutions Manager - Global Gaming is an expert in TikTok's performance & branding advertisement solutions for key clients in the gaming industry. Client Solutions Manager proposes full-funnel advertisement solutions to clients and is responsible for campaign operation and optimisation of auction advertisement products. The roles & responsibilities also include educating new or additional TikTok ad products and adopting new features to seek opportunities for upselling.Responsibilities:
- Manage and grow client relationships with Mobile Gaming advertisers.
- Support and work closely with the Business Partnership Managers on research, plan and pitch with a greater focus on relevant product solutions and advertising strategy.
- Create and optimize client ad strategies by using a wide range of TikTok for Business product solutions, including organic solutions, branding and performance products.
- Increase adoption and engagement of TikTok's auction platform and auction-based tools, providing ongoing technical support and real time analysis.
- Analyze campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings.
- Conduct regular and strategic business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with various internal teams.
- Act as product champion to drive revenue and adoption in key product and business growth areas, build team level expertise, and actively promote cross-regional/functional exchange and collaboration.
- Work closely with product and engineering teams to help them troubleshoot client issues during a campaign, provide market feedback, and support TikTok for Business product development.
- Work closely with creative teams to provide gaming clients with creative solutions support including creative insights and creative strategies.
- Work closely with measurement partners and advertisers to develop a solid understanding of how advertisers measure success and help them understand the true value of TikTok.
- Cooperate with the Ad Policy team to ensure the clients and team are kept up to date on any policy changes and get all support needed.
- Cooperate with the Ad Operation team to ensure a smooth and successful campaign execution, and ensure ad specifications and rates are accurate.
- Cooperate with the Organic team to help clients enhance organic presence to complement paid activities.
- Keep an accurate record of pending and active campaign plans and maintaining campaign schedules and availability of ad inventory.Qualifications:Minimum Qualifications:
- Experience in account management/client services roles in digital marketing; agency experience is a big plus
- Proven experience in performance-based campaign management in in-house marketing, digital agencies, platforms or media side
- Experience in optimization, tracking, attribution, measurement, and using major tools like Google Analytics, Appsflyer, Adjust, etc
- Data-driven approach. Ability to analyze data and identify insights to assess campaign performance
- Opportunity-oriented mindset to upsell revenue from existing gaming clients
- Deep understanding of the digital landscape, the mobile gaming industry, and a passion for social media