Category Manager
Mezzan Holding Company
- Dubai
- Permanent
- Full-time
- Lead and execute the global Crystal Sauces category strategy across GCC, Europe, Africa, and Asia.
- Define and drive the innovation pipeline, including portfolio expansion into adjacent categories and new product formats.
- Develop long-term growth roadmaps and translate strategic priorities into actionable annual plans across distributors, SKUs, and channels. Identify and pursue co-development opportunities with QSR and HORECA partners to drive menu innovations.
- Own end-to-end P&L with full accountability for revenue, profitability, and budget management.
- Manage the annual marketing budget across ATL, BTL, and digital channels.
- Monitor market share growth and revenue performance across priority geographies. Negotiate and manage contracts with a broad network of international distributors.
- Develop trade visibility guidelines, planograms, and distributor playbooks to ensure consistent brand execution.
- Drive retail penetration and execution excellence across GCC and key international markets.
- Ensure global brand alignment while tailoring go-to-market strategies to local market dynamics. Track and report performance against strategic and budgetary targets, adjusting plans based on competitive landscape insights.
- Lead, mentor, and develop cross-functional internal teams.
- Guide distributors and agencies to ensure effective and consistent execution & Foster Collaboration across internal and external stakeholders to achieve category objectives
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