Marketing Leadership - Global Auction House Setting up in Dubai

• Crafting comprehensive marketing strategies tailored specifically to the luxury market segment is a primary responsibility. This entails identifying target demographics, comprehending their desires and inclinations, and formulating plans to effectively connect and captivate them.
• Fostering a robust brand identity holds paramount importance within the luxury realm. Oversight of brand image development and maintenance falls under your purview, ensuring all marketing materials and campaigns align harmoniously with the brand's ethos, positioning, and visual aesthetics.
• Exploiting collaborations with fellow luxury brands, influencers, or media platforms can substantially augment your outreach and bolster your brand's credibility. Identifying and negotiating partnerships congruent with your brand values and marketing objectives could be part of your role.
• The luxury market undergoes constant evolution, necessitating vigilance regarding industry trends, consumer behavior shifts, and emerging technologies. Such awareness enables adaptation of marketing strategies to remain competitive and resonant within the marketplace.
• Likely tasked with managing the marketing budget, prudent resource allocation across diverse channels and campaigns becomes imperative to maximize return on investment (ROI) while upholding profitability.
• Given the brick and mortar and online platform vision of the organisation, some level of digital marketing capabilities. This may encompass overseeing social media management, orchestrating email marketing initiatives, optimizing search engine visibility and cultivating influencer collaborations.
• Compelling content of superior quality serves as a linchpin for engaging luxury consumers. Overseeing the creation of visually captivating imagery, videos, blog entries, and assorted content formats is pivotal to showcasing products in an aspirational light and narrating compelling brand narratives.

• A minimum of 10 years in marketing communications roles.
• Demonstrated expertise in building brand equity from the ground up on a global scale.
• Previous experience within auction houses or the luxury industry is highly preferred, considering the brand's nature.
• Established connections with relevant agencies and industry partners.
• Strong leadership skills with experience managing and mentoring marketing teams.
• Proficiency in market research and analysis to inform strategic decision-making.
• Creative thinking and problem-solving abilities to overcome challenges and seize opportunities in a competitive landscape.
• Willingness to relocate and be based in Dubai.

Michael Page