The candidate should be from a Grocery/FMCG Retail background - mandatory.
Past experience should be a mix of Consulting + Industry (FMCG) working - mandatory. Past experience of Sales & Distribution is a must. Target Senior Manager/Associate Director level resources in consulting organizations.
Should have experience of running analytical/strategic projects for Retail Stores on ground (should have visited Stores physically and ascertained info/conducted surveys)
Market Research organizations (like AC Neilson & Kantar) could also be a relevant experience provided the resource has not simply sat in office and done surveys and research but on ground and physically involved himself on the project gaining real-time info).
Strategic Projects could include market expansion; revenue expansion; P&L Optimization from either cost or revenue side; cost reduction or optimization; increasing customer basket; customer preference analytics/research, logistics realignment to decrease TAT/Cost; branding or Data Strategy, etc..
The incumbent should have knowledge of analytical tools to be deployed for market research and data crunching to arrive at decisive strategic inferences to advice the management. Should know Power BI or similar tools to create dashboards and trackers.
Should have managed senior business stakeholders like Promoters/CEOs earlier.