Marketing Communications & Brand Manager

Dubai
Permanent
Full-time

1 month ago

About UsFounded in 2014, is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.Today, partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.Besides its SaaS business, operates three other distinct businesses:: A wholly-owned digital lifestyle telco brand based in Singapore, is powered by ' SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.: Specializing in travel tech solutions, provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. was awarded Travel eSIM of the Year.is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.Role OverviewWe are looking for an exceptional Marcomms & Brand Manager to lead brand-building and campaign execution for one of the boldest new digital telco brands launching in the MENA region. This is a high-impact B2C-facing role, reporting to the Head of Marketing, with end-to-end ownership of campaign strategy, execution, and local relevance.The ideal candidate combines creative instinct with operational excellence, has deep experience in launching and scaling consumer brands in digital-first environments, and is passionate about crafting bold, culturally resonant stories that break through the noise.What You'll Be Doing:

Own brand campaign planning & execution: Lead the development and delivery of integrated brand campaigns, from big-idea development to in-market execution (including content and activations) that uphold a consistent, bold brand identity across all customer touchpoints
Drive full-funnel marketing initiatives: Plan and execute high-performance campaigns across paid, owned, and earned channels (digital, social, ATL, etc.), driving awareness, engagement, and conversion
Manage end-to-end campaign development: Oversee the full campaign lifecycle, from concept and briefing to asset development, deployment, and wrap-up, ensuring 100% on-time delivery, effective coordination, and post-launch performance analysis
Manage agency & creative ecosystem: Work in close partnership with external agencies, freelance creatives, and internal design teams to prepare and deliver high-quality brand materials and content aligned to the overarching marketing strategy
Ensure brand & content quality control: Oversee the quality of work delivered by designers and copywriters, ensuring all creative outputs adhere to brand guidelines, tone of voice, and campaign objectives
Drive performance-driven brand campaigns: Continuously assess, measure, and report on campaign effectiveness; leverage insights to refine messaging, optimize performance, and implement improvements that drive stronger engagement and conversion
Deliver a rolling calendar of marketing activities: Develop and manage a marketing activity calendar that supports ongoing GTM rollouts, offers, and experimentation in line with business and commercial priorities
Support product & offer positioning: Translate product and commercial propositions into marketing narratives and visuals that resonate with target customers, ensuring sharp positioning and relevance
Bridging strategy & execution: Ensure alignment with cross-functional stakeholders between business goals and campaign execution, balancing long-term brand building with shorter-term commercial wins
Manage country marketing execution teams: Build and lead a lean and nimble marketing team while working closely with regional teams across creative, media, and analytics to adapt assets and strategies for local market resonance

Who You Are:

10+ years of experience in brand marketing, campaign execution, or communications, ideally in fast-paced, consumer-facing (B2C) digital environments, e.g., telco, e-commerce, tech, fintech, lifestyle
Proven track record of building and launching brands (zero-to-one experience) or leading high-impact campaigns in culturally diverse, digitally savvy markets
Strong portfolio of integrated brand campaigns-across digital, social, ATL, and content-that have driven measurable growth or cultural relevance
Hands-on experience managing agencies, designers, copywriters, and cross-functional stakeholders to deliver on marketing goals
Strong understanding of local consumer insights and how to translate them into resonant creative brand and communications strategies
Excellent project management skills; demonstrated strong ability to juggle multiple priorities, timelines, and collaborators with clarity and speed
Startup mindset: agile, hands-on, adaptable, and comfortable operating in ambiguity
Experience in the MENA region is strongly preferred

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.

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