Director of Global SEO & Organic Growth

• Own the global SEO vision and roadmap setting clear goals, KPIs (visibility, organic revenue contribution, qualified leads, domain authority), and success metrics across markets and products.
• Drive long-term SEO playbooks tailored to B2B buyer journeys, intent data, lead capture, and revenue-impactful organic channels.
• Evangelise SEO best practices across the business and educate cross-functional teams (Product, Engineering, Content, Brand) on integrating organic search into planning and execution.
• Stay ahead of algorithm changes, emerging AI search trends, SERP feature optimisation, Answer Engine Optimization (AEO), and technical innovations to future-proof performance.
• Lead GEO and multilingual SEO strategies, optimizing content, structure, and hreflang implementation for international markets.

• Develop and execute a global content strategy to support SEO and lead generation, including blog, pillar pages, gated content, video, and thought leadership assets.
• Lead link-building and digital PR initiatives to grow domain authority and brand credibility, working with internal teams, external partners, and agencies.
• Implement structured frameworks for topic clusters, content audits, and competitive gap analysis to continuously improve organic performance.
• Collaborate with Product Marketing and Communications to ensure content aligns with buyer intent, SEO keywords, and commercial goals.

• Lead large-scale website and CMS migrations, ensuring traffic preservation, ranking stability, and SEO best practice implementation.
• Own global technical SEO strategy: crawl efficiency, indexation, site performance (Core Web Vitals), structured data, site taxonomy, and scaling SEO automation.
• Oversee enterprise-grade log file analysis, XML sitemap optimisation, canonical strategy, hreflang where relevant, and rich results optimisation.
• Champion AI-powered search optimisation, automated workflows, and dynamic keyword discovery processes.

• Partner with Product & Engineering to embed SEO into product launches, UX journeys, site architecture, and platform evolution.
• Work closely with Demand Gen, Content, and Brand to align SEO with high-impact campaigns, landing pages, and ABM initiatives.
• Collaborate with Sales and RevOps to connect organic performance with pipeline quality and attribution integrity.
• Performance & Measurement
• Define and implement measurement frameworks linking SEO activity to business impact lead acquisition, journey acceleration, revenue attribution, and retention signals.
• Lead rigorous performance reviews, experimentation prioritisation, A/B testing of SEO-driven landing experiences, and iterative growth loops.
• Build dashboards and frameworks (SQL, BI tools, analytics platforms) that enable real-time organic performance visibility.

• Build, lead, mentor, and scale a high-performance SEO function - including managers, specialists, analysts, and contractor partners.
• Vet and manage external partners and tool vendors for link-building, content creation, and analytics, ensuring alignment with strategic goals.
• Foster a culture of experimentation, knowledge sharing, and continuous learning within the SEO team and across stakeholders.

• Strategic, analytical, and business-oriented thinker, able to connect SEO activities to commercial outcomes and revenue impact.
• Deep understanding of technical SEO, content-led SEO, link-building, authority growth strategies, AEO/GEO, and website migrations.
• Exceptional communicator - able to translate complex data into business insights, influence senior stakeholders, and champion SEO across functions.
• Comfortable with ambiguity and rapid change - thrives in environments where experimentation and innovation are expected.
• Experience working with agile teams and building SEO frameworks that scale.

• 8+ years' experience driving SEO strategy, ideally in B2B, SaaS, or enterprise digital businesses.
• Proven track record of content strategy, link-building programs, authority growth, and AEO/GEO optimization that drive organic visibility and pipeline contribution.
• Experience leading large-scale website/CMS migrations with SEO preservation and ranking improvements.
• Experience leading cross-functional teams and partnering with Product, Content, DevOps, and Analytics.
• Hands-on with enterprise SEO and analytics tools: Google Search Console, GA4/BI, Ahrefs, Screaming Frog, Botify, Looker/Mode, data-layer frameworks.
• Previous success evangelising SEO best practices at scale and mentoring SEO talent across teams.

• Advanced proficiency with SEO tools, analytics platforms, and data visualization frameworks.
• Bonus: Certifications in SEO, Analytics and Growth + Experience with AI-driven SEO tooling & automation.

Vistra