Marketing Manager

• Marketing Manager Accountabilities
• Special Event and Marketing Program Management
• Concept, planning and implementation of all event initiatives.
• Mall sponsored community events, merchandising events, fundraising events, tourism events, third party / partner events and retailer-based events. establish special event budget and manage event costs.
• Provide Director with planning and progress for each event.
• Prepare event notifications outlining responsibilities to ensure event needs are communicated to department heads and teams.
• Document each event and create event recaps that include: photos, retailer / partner results, press clippings, tear sheets as well as event summary.
• Preparation of promotional materials and collateral to support events.
• Orchestrate merchant participation in Mall sponsored and endorsed partner events.
• Select and order premium items to support events and ongoing programs.
• Attend community functions to promote the Mall.
• Social Media and Public Relations
• Set annual and quarterly goals for Social Media platforms.
• Work with digital marketing agency to set social promotional calendar.
• Establish social media strategy.
• Oversee social media voice to maintain brand consistency.
• Establish annual press release distribution plan and manage schedule.
• Create press releases.
• Direct 3rd party writers and bloggers.
• Provide direction and oversight of social media program.
• Maintain press list and keep contacts current.
• Organize and calculate Mall press clippings.
• Sponsorship
• Identify cash sponsorship opportunities and potential partners.
• Prepare sponsorship packages.
• Work in partnership with Marketing Director to negotiate sponsorship terms and conditions.
• Assist Marketing Director in obtaining media and philanthropic partnerships for events and programs.
• Compile sponsor participation event results.
• Advertising
• Develop annual marketing plan including establishing goals, strategies and tactics.
• Analyze merchant sales results and apply strategies to support merchant sales.
• Merchant communication via monthly reports, meetings, email and memos.
• Assist in ad campaign planning and execution for digital media, in-mall, outdoors
• Manage the media insertion schedule
• Initiate and oversee website updates.
• Initiate and oversee social media updates.
• Responsible for email blasts promoting Mall and its retailers.
• Responsible to secure retailer assets for website and LEDs.
• Oversee production of Mall Magazine
• Others
• Assignments given by the Director.
• Update Director on a daily basis.
• Answer inquiries from merchants, guests, vendors and sales solicitations.
• Assign tasks to staff and follow up as needed.

• A minimum college degree or equivalent
• Strong organizational skills
• A minimum of 5 years of experience in event management
• Social media knowledge and strategy skills
• Public relations skills
• Well-rounded oral and written communication skills
• Supervisory experience
• Negotiation skills
• Proficient in use of computers particularly Excel, Microsoft Word and PowerPoint.

Edarabia