Senior Manager Product Marketing Loyalty Platform - Majid Al Futtaim - Dubai UAE

• Lead the end-to-end product marketing strategy and go-to-market execution for SHARE shopping products and loyalty initiatives.
• Analyze shopper behavior and segmentation data to identify growth opportunities, triggers, and customer engagement patterns.
• Define value propositions and positioning for loyalty-driven shopping experiences across discovery, in-app engagement, and checkout journeys.
• Plan and execute seasonal campaigns, promotional launches, and retail offers with clearly defined audience targeting, messaging, and performance metrics.
• Develop detailed creative and campaign briefs while coordinating with CRM, product teams, creative studios, paid media specialists, and external agencies.
• Manage the product marketing roadmap focusing on improving purchase frequency, basket value, redemption rates, and customer retention.
• Align internal stakeholders and business units with clear communication strategies and structured campaign governance.
• Monitor marketing performance using dashboards, campaign reporting, and test-and-learn experimentation frameworks to optimize results and drive incremental revenue.
• Partner with business intelligence teams to analyze campaign performance and guide data-driven marketing decisions.

• Minimum 8 years of experience in product marketing, go-to-market strategy, or loyalty program marketing across regional or global markets.
• Proven background working in retail, grocery, fashion, FMCG, or loyalty-driven digital platforms.
• Strong ability to convert customer insights and research into actionable marketing strategies and value propositions.
• Experience leading integrated campaigns across CRM, paid media, digital platforms, and in-app marketing channels.
• Demonstrated success collaborating with cross-functional teams including product development, analytics, creative, and retail business units.
• Strong analytical skills with experience in campaign measurement, dashboard reporting, ROI analysis, and marketing experimentation.
• Ability to influence senior stakeholders and lead cross-functional initiatives without direct authority.

• Product marketing strategy and positioning
• Loyalty program marketing and customer engagement
• Shopper insights and behavioral segmentation
• Multi-channel marketing campaign management
• Marketing analytics and performance optimization
• Stakeholder management and cross-functional collaboration
• Go-to-market strategy and product launches
• Data-driven marketing and experimentation frameworks

• Work with one of the Middle East's leading retail and lifestyle groups driving digital loyalty innovation.
• Collaborate with diverse teams across product, marketing, analytics, and retail operations.
• Lead impactful campaigns that influence millions of customers across Majid Al Futtaim brands.
• Access to professional development opportunities within a large regional organization.
• Competitive salary and long-term career growth within a dynamic retail ecosystem.

• Lead the end-to-end product marketing strategy and go-to-market execution for SHARE shopping products and loyalty initiatives.
• Analyze shopper behavior and segmentation data to identify growth opportunities, triggers, and customer engagement patterns.
• Define value propositions and positioning for loyalty-driven shopping experiences across discovery, in-app engagement, and checkout journeys.
• Plan and execute seasonal campaigns, promotional launches, and retail offers with clearly defined audience targeting, messaging, and performance metrics.
• Develop detailed creative and campaign briefs while coordinating with CRM, product teams, creative studios, paid media specialists, and external agencies.
• Manage the product marketing roadmap focusing on improving purchase frequency, basket value, redemption rates, and customer retention.
• Align internal stakeholders and business units with clear communication strategies and structured campaign governance.
• Monitor marketing performance using dashboards, campaign reporting, and test-and-learn experimentation frameworks to optimize results and drive incremental revenue.
• Partner with business intelligence teams to analyze campaign performance and guide data-driven marketing decisions.

• Minimum 8 years of experience in product marketing, go-to-market strategy, or loyalty program marketing across regional or global markets.
• Proven background working in retail, grocery, fashion, FMCG, or loyalty-driven digital platforms.
• Strong ability to convert customer insights and research into actionable marketing strategies and value propositions.
• Experience leading integrated campaigns across CRM, paid media, digital platforms, and in-app marketing channels.
• Demonstrated success collaborating with cross-functional teams including product development, analytics, creative, and retail business units.
• Strong analytical skills with experience in campaign measurement, dashboard reporting, ROI analysis, and marketing experimentation.
• Ability to influence senior stakeholders and lead cross-functional initiatives without direct authority.

• Product marketing strategy and positioning
• Loyalty program marketing and customer engagement
• Shopper insights and behavioral segmentation
• Multi-channel marketing campaign management
• Marketing analytics and performance optimization
• Stakeholder management and cross-functional collaboration
• Go-to-market strategy and product launches
• Data-driven marketing and experimentation frameworks

• Work with one of the Middle East's leading retail and lifestyle groups driving digital loyalty innovation.
• Collaborate with diverse teams across product, marketing, analytics, and retail operations.
• Lead impactful campaigns that influence millions of customers across Majid Al Futtaim brands.
• Access to professional development opportunities within a large regional organization.
• Competitive salary and long-term career growth within a dynamic retail ecosystem.

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