Head of Marketing- META
Glanbia
- Dubai
- Permanent
- Full-time
- Develop & execute portfolio strategy, brand strategy & communication, trade marketing to help deliver top line revenues and bottom line profit
- Leverage global teams to develop tailored brand strategies for key markets of META - UAE, KSA, Egypt, Turkey, South Africa across ON, BSN and Isopure
- Assessment of consumer trends, Insights and Shopper behaviour of Key markets to ensure that brand strategy & portfolio is developed with this at the core
- Develop and own 360 brand plans for driving consumer awareness and penetration across channels in UAE, KSA, Egypt, Turkey, South Africa [ Top 5 markets ]
- Lead the development of regional strategies (STRAT) and annual business plans, ensuring alignment across functions and markets.
- Oversee the annual marketing calendar, encompassing media, product launches, activations, sponsorships, and loyalty programs
- Build a comprehensive Insights & Analytics (I&A) agenda to unlock the region's full potential
- Brand Planning: Definition and development of Penetration Strategy. Jobs to be done; Brand Positioning; Brand Idea; Creative Idea; Storytelling platforms
- Develop Digital Strategy including e-commerce and Social Media platforms with clear strategy for future growth
- Utilize a network of Key Opinion Leaders (KOLs) and athletes to enhance consumer engagement and product understanding
- Build brand advocacy amongst consumers through education and brand expertise
- Marketing budget responsibility as well as identifying future resource and investment needs
- Build team and marketing function capability so as to be ahead of the business and function needs
- Motivate and influence team members to develop ideas effectively and encourage team interaction
- Work with NPD Manager to develop & launch innovations through the stage gate process.
- Develop pricing strategy in the top 5 markets along with Commercial & Finance Team
- Engage, inspire and galvanize the META organization around the GPN brand vision, position and strategies so they bring them to life in their functional areas.
- Coaching and providing clear direction to subordinates on individual development plans
- Leading and driving the team in the delivery of global and localized strategic marketing plan and oversee the operational requirements
- Manage the marketing budget across META allocating key spends to best ROI opportunities
- Review and report all key Brand Health Tracker [ BHT ] metrics
- Manage tracking and reporting of the KPIs during monthly business review [MBR] to Regional Leadership Team
- Deliver on timely launch of Innovations by market to deliver on growth objectives
- Develop business case analysis support for marketing spends/projects outside of budget spends
- Passion for health, fitness & lifestyle industry along with a liking for building nutritional products.
- Strong track record in category & portfolio management, portfolio expansion, driving innovation, brand development & communication
- Must have knowledge of working on digital platforms and managing the entire digital channels.
- Strong bias for action and project management skills to deliver consistently against key immediate milestones while maintaining course on simultaneous development of multiple projects
- Creative appreciation & knowledge of consumer trends
- Proven success of building organizational capacity and performance preferably in a young & high growth/ competitive environment.
- Strong influencing skills across a culturally diverse group of people and markets
- Is persistent and resilient in the pursuit of objectives, willing to take on new challenges and works to resolve issues
- Strong thought leader, with ability to see the product's holistic role in satisfying the consumer, the customer and matching our supply chain capability in specific
- Effective collaboration and partnership skills with global team
- Ability to cross-reference & benchmark and multi-task
- Should be a self-motivator, passionate about working in a startup/ developing brand
- Willing to work with small teams like a self-driven entrepreneur
- One who can handle volatility, uncertainty, complexity & ambiguity
- Experience in a lead/management marketing role preferably within GCC FMCG categories
- Experience of working in a high growth and fast-paced organization.
- Must have experience in building new categories
- Well versed with localization & adaptation
- Should have experience in building high growth teams