Regional Communication Manager Retail Brand and Visual Merchandising Strategy - Al-Futtaim IKEA - Dubai UAE

• Develop and lead integrated communication strategies across all business areas, supporting marketing campaigns and store initiatives
• Ensure consistent implementation of IKEA brand identity across retail environments and marketing channels
• Lead the development of visual communication, graphic design, and multimedia content to support brand storytelling and product presentation
• Map and analyze the communication channel ecosystem to improve message delivery and customer engagement
• Establish and manage a regional communication and digital publication content strategy
• Collaborate with service office marketing teams to align regional communication initiatives with global brand priorities
• Work closely with digital teams across IKEA organizations to ensure consistency in digital communication platforms
• Introduce new communication initiatives that support country business plans and retail marketing strategies
• Drive visual merchandising standards and ensure retail displays effectively communicate product benefits and lifestyle solutions
• Monitor market trends and customer behavior insights to refine communication strategies
• Ensure communication tools and visual assets support retail sales growth and brand awareness
• Coordinate cross functional teams to deliver consistent communication across retail stores and digital platforms

• Bachelor's degree in marketing, communications, design, or a related discipline
• Experience in brand communication, retail marketing, or visual merchandising leadership roles
• Strong understanding of consumer behavior, brand storytelling, and retail communication systems
• Experience working with international brand guidelines and adapting them to regional markets
• Ability to manage cross functional teams and collaborate with global marketing partners

• Retail brand communication strategy
• Visual merchandising and store communication design
• Integrated marketing and campaign planning
• Graphic design and multimedia communication management
• Digital content strategy and channel management
• Cross functional stakeholder collaboration
• Brand identity management and retail marketing execution

• Opportunity to shape regional brand communication for one of the world's leading retail brands
• Work within an international retail organization with global marketing standards
• Exposure to integrated marketing campaigns and digital retail communication strategies
• Collaborative work environment focused on creativity and innovation
• Competitive compensation and career growth opportunities

• Develop and lead integrated communication strategies across all business areas, supporting marketing campaigns and store initiatives
• Ensure consistent implementation of IKEA brand identity across retail environments and marketing channels
• Lead the development of visual communication, graphic design, and multimedia content to support brand storytelling and product presentation
• Map and analyze the communication channel ecosystem to improve message delivery and customer engagement
• Establish and manage a regional communication and digital publication content strategy
• Collaborate with service office marketing teams to align regional communication initiatives with global brand priorities
• Work closely with digital teams across IKEA organizations to ensure consistency in digital communication platforms
• Introduce new communication initiatives that support country business plans and retail marketing strategies
• Drive visual merchandising standards and ensure retail displays effectively communicate product benefits and lifestyle solutions
• Monitor market trends and customer behavior insights to refine communication strategies
• Ensure communication tools and visual assets support retail sales growth and brand awareness
• Coordinate cross functional teams to deliver consistent communication across retail stores and digital platforms

• Bachelor's degree in marketing, communications, design, or a related discipline
• Experience in brand communication, retail marketing, or visual merchandising leadership roles
• Strong understanding of consumer behavior, brand storytelling, and retail communication systems
• Experience working with international brand guidelines and adapting them to regional markets
• Ability to manage cross functional teams and collaborate with global marketing partners

• Retail brand communication strategy
• Visual merchandising and store communication design
• Integrated marketing and campaign planning
• Graphic design and multimedia communication management
• Digital content strategy and channel management
• Cross functional stakeholder collaboration
• Brand identity management and retail marketing execution

• Opportunity to shape regional brand communication for one of the world's leading retail brands
• Work within an international retail organization with global marketing standards
• Exposure to integrated marketing campaigns and digital retail communication strategies
• Collaborative work environment focused on creativity and innovation
• Competitive compensation and career growth opportunities

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