Senior Executive - Marketing

• This role involves collaborating with cross-functional teams, managing logistics, and ensuring smooth execution of events and campaigns from conception through completion.
• The broad scope of the task requires interaction heavily with various departments.

• Manage the marketing services function to support assigned brands, ensuring all above-the-line (ATL) and below-the-line (BTL) materials align with brand objectives, meet quality standards, and stay within budget.
• Oversee media planning and ensure timely execution with consistent brand messaging.
• Implement campaigns for existing and new stores to drive traffic and engagement.
• Establish and maintain strong media relationships, ensuring effective collaboration with agencies across all markets.
• Coordinate all marketing, advertising, and promotional activities to reinforce brand positioning and drive results.
• Collaborate with creative teams and visual merchandisers to finalize campaign designs that align with brand standards.
• Ensure campaigns are tailored to regional needs and comply with local cultural standards, particularly in the GCC market.
• Align with creative team and visual merchandisers to finalize campaign designs.

• Analyze market trends, identify new opportunities, and develop alliances to drive brand growth
• To Track competitors' campaigns, media and other key initiative
• Conduct post-mortem analyses for events and campaigns, providing ROI calculations to evaluate success and effectiveness.
• Work closely with regional marketing heads, providing brand updates, artworks, and media plans, and understanding regional requirements.

• Execute customer-centric events to ensure high engagement and customer satisfaction.
• Use loyalty program data to enhance customer segmentation, refine marketing approaches, and build brand loyalty through tailored initiatives.

• The ideal Marketing - Senior Executive should have 3+ years of experience in marketing or related roles, with a focus on strategy development and campaign management.
• Proficiency in digital marketing, market research, and brand management.
• Bachelor's degree in marketing, Communications, Business Administration, or a related field.
• Strong analytical, creative thinking, and leadership skills.
• Understanding of marketing trends, consumer behavior, and competitive analysis.

Apparel Group