Job SummaryTo direct the demand planning to ensure the maximum use of available stocks consistent with efficiency, safetyand profitability.Roles & ResponsibilitiesDemand planner is the main point of contact between the demand side and supply side. All communicationfrom the demand side (primarily sales, category marketing, trade marketing etc.) to the supply side (SupplyPlanner, manufacturing, BU scheduler, etc.) must be channeled through the demand planner.The demand planner needs to understand all aspects of demand forecasting including having a thoroughunderstanding of the markets that IFFCO operates withinDemand planner is responsible for managing the demand forecasting process that is the foundation for thedevelopment of highly accurate forecasts. Demand planner facilitates the generation of detailed product mixforecasts and captures and documents demand plan assumptions, risks, and opportunitiesWith Demantra being the demand planning tool of choice, the Demand Planner must utilize Demantra forpreparing baseline forecasts and for capturing any ‘lift’ data. Maintaining the Demantra planning tool,including maintaining accurate planning data, is a fundamental responsibilityFacilitates the Demand Review meeting, the monthly meeting where head of sales, head of marketing, headof finance and Demand Planner will arrive at the unconstrained consensus forecast for the category. DemandPlanner will be responsible for preparing all required documentation and analyses for the demand reviewmeeting to be a forum for meaningful and realistic forecasting decisions.Assist in facilitating the monthly S&OP cycle including Demand Reviews, Pre-S&OP and the executive S&OPmeeting where the CEO, head of sales, head of marketing, head of finance and other senior management willsign off the demand and supply plans. The Demand Planner facilitates preparation of required documentsand analysis for the S&OP planning cycleDemand Planner communicates detailed sales forecast to supply planning team and works closely withsupply planning team to resolve issues and decide on tradeoffsDemand Planner identifies and manages abnormal demand – any demand that is large and unexpected andcould be difficult to fulfill. Demand Planner will work closely with sales and supply chain to find ways to fulfillthe demand as well as understand how such demand can be better anticipatedReview the sales forecast against actual sales and provide recommendation to supply planning for anychanges requiredMonitor actual sales against forecast – analyze the mean absolute percentage error to understand andcorrect any root causes for items with low forecast accuracy. This is a continuous improvement processThe demand manager is expected to review the product portfolio and stocks to recommend portfoliorationalization as well as highlight expiry risks and develop liquidation plans with the sales teamMonitoring the effectiveness of various promotions and helping the Sales and Marketing teams in designingeffective promotionsWork with Sales, Marketing and other relevant teams on New Product launches
