Group Manager - Digital & Social Media

• Strategy. Implement and oversee a comprehensive Global Strategy to communicate the Brand Purpose effectively, ensuring seamless coordination and execution. Key responsibilities include:
• Develop and implement a comprehensive Global Strategy for Digital and Social Media channels to effectively communicate the Brand Purpose.
• Identify key audiences targeted through digital and social channels.
• Establish measurable objectives for overall awareness and engagement.
• Strategically determine topics for digital dialogues based on brand objectives and insights about channel users.
• Ensure seamless coordination and effective execution by reporting directly to streamline communication and collaboration
• Planning.
• Collaborating with the Digital and Social Media Director to refine and execute the Annual Digital and Social Plan, ensuring alignment with business and brand goals.
• Spearheading the development of measurable communications objectives for various digital initiatives.
• Conducting in-depth research to strategically select and optimize channels for maximum impact.
• Crafting compelling messaging strategies in coordination with broader communication and marketing objectives.
• Leading and managing specific components or sections of the Annual Digital and Social Plan, overseeing their execution.
• Coordinating with the Social SteerCo under the director's guidance, actively contributing to program growth and ensuring adherence to due diligence processes.
• Providing valuable insights and recommendations for budget allocations and timelines within her designated areas of responsibility.
• Collaborating with cross-functional teams to integrate digital and social initiatives seamlessly into the overall organizational strategy.
• Monitoring the performance of specific digital and social campaigns, analyzing data, and making recommendations for improvements.
• Staying updated on industry trends and emerging technologies, proposing innovative ideas to enhance the effectiveness of the annual plan.
• Fostering a collaborative and innovative atmosphere within her team, encouraging creativity and excellence in digital and social initiatives.
• Overseeing the implementation of the plan, ensuring its effective execution across global campaigns while coordinating regional and local activities.
• Managing the selection and coordination of external agencies to support digital initiatives, ensuring alignment with the overall plan and organizational goals.
• Maintaining a focus on consistency and coherence across all digital and non-digital channels, contributing to a unified brand image and messaging.
• Monitoring and analyzing the performance of campaigns, making data-driven adjustments to enhance effectiveness and efficiency.
• Collaborating with internal teams to ensure seamless integration of digital initiatives with broader organizational strategies.
• Providing regular updates and reports on the progress of plan execution, highlighting achievements and addressing challenges.
• Leading and motivating a team, fostering a collaborative and innovative atmosphere to drive excellence in execution.
• Implementing efficient workflows and processes to streamline the execution of digital initiatives and campaigns.
• Ensuring that the execution is in line with allocated budgets and timelines outlined in the Annual Digital and Social Plan.
• Staying informed about industry trends and emerging technologies, integrating innovative approaches into the execution strategy.
• Implementation.
• Overseeing the implementation of the plan, ensuring its effective execution across global campaigns while coordinating regional and local activities.
• Managing the selection and coordination of external agencies to support digital initiatives, ensuring alignment with the overall plan and organizational goals.
• Maintaining a focus on consistency and coherence across all digital and non-digital channels, contributing to a unified brand image and messaging.
• Monitoring and analyzing the performance of campaigns, making data-driven adjustments to enhance effectiveness and efficiency.
• Collaborating with internal teams to ensure seamless integration of digital initiatives with broader organizational strategies.
• Providing regular updates and reports on the progress of plan execution, highlighting achievements and addressing challenges.
• Leading and motivating a team, fostering a collaborative and innovative atmosphere to drive excellence in execution.
• Implementing efficient workflows and processes to streamline the execution of digital initiatives and campaigns.
• Ensuring that the execution is in line with allocated budgets and timelines outlined in the Annual Digital and Social Plan.
• Staying informed about industry trends and emerging technologies, integrating innovative approaches into the execution strategy.
• Measurement.
• Developing and maintaining a Digital Dashboard of measurements, utilizing data and analytics to monitor performance against established targets, including KPIs and ROI.
• Evaluating the relative effectiveness of different channels, providing insights to optimize the allocation of resources and efforts.
• Tracking progress against overall objectives for stakeholder awareness and engagement, regularly reporting on achievements and identifying areas for improvement.
• Monitoring social sentiment for audience profiling, contributing valuable insights to inform the broader social strategy.
• Collaborating with internal teams to ensure the alignment of measurement metrics with organizational goals and strategies.
• Implementing continuous improvement measures based on data analysis, making recommendations for adjustments to enhance overall effectiveness.
• Providing regular and comprehensive reports to the Director, offering insights into the performance of digital initiatives and campaigns.
• Staying informed about industry best practices in measurement and analytics, integrating innovative approaches to enhance the overall measurement strategy.
• Collaborating with the Director to refine measurement frameworks and key performance indicators based on evolving business needs and industry trends.
• Tactical Responsiveness.
• Maintaining agility and '24/7 attention' to swiftly adapt to the fast-changing digital media environment.
• Managing the impact of user responses and user-generated content, ensuring timely and appropriate engagement.
• Coping with unforeseen opportunities and problems, including crisis management, by implementing effective and responsive strategies.
• Collaborating with cross-functional teams to address real-time challenges and leverage unexpected opportunities.
• Implementing proactive measures to monitor and respond to emerging trends or issues in the digital landscape.
• Establishing robust crisis management protocols and ensuring the team is well-prepared to handle unexpected situations effectively.
• Providing regular updates to the Director on the tactical responsiveness efforts and outcomes.
• Cultivating a culture of innovation by testing and validating new ideas and approaches.
• Exploring opportunities for enhanced cost-efficiency, promoting a mindset of 'doing more with less.'
• Strengthening professional skill-sets in digital and social channel management.
• Implementing regular feedback mechanisms and learning initiatives for continuous improvement.
• Upholding the Brand Purpose by maintaining the highest safety standards.
• Ensuring adherence to Founders Principles, Code of Conduct, and Ethical policies.
• Meeting all agreed standards for DP World Brand and Visual identity.
• Continuous Improvement. Cultivating a culture of innovation by testing and validating new ideas and approaches.
• Exploring opportunities for enhanced cost-efficiency, promoting a mindset of 'doing more with less.'
• Strengthening professional skill-sets in digital and social channel management.
• Implementing regular feedback mechanisms and learning initiatives for continuous improvement.
• Compliance. Upholding the Brand Purpose by maintaining the highest safety standards.
• Ensuring adherence to Founders Principles, Code of Conduct, and Ethical policies.
• Meeting all agreed standards for DP World Brand and Visual identity.
• Collaboration
• Establishing effective cross-functional communication channels to foster productive working relationships.
• Facilitating dialogue and alignment by synergizing and executing an integrated approach to social initiatives.
• Working closely as an advisor and collaborator, defining social strategies and roadmaps with internal teams and agencies.
• Identifying opportunities to create efficiencies between teams and evolving internal processes for dynamic and agile campaign delivery.

• Tertiary level Communications qualification required
• Proven experience in social and digital strategy delivery
• Leadership qualities are needed, with an emphasis on strong interpersonal skills. Accomplished communication and team working skills are necessary, as are sensitivity to cross-cultural differences and a positive perspective on issues of diversity and inclusiveness.
• The successful candidate will be a self-starter, who proactively identifies issues and opportunities with minimal supervision. Able to have a proactive hands-on approach as well as taking a step back and thinking long-term. Excellent time management and organisational skills, multi-tasker, willing to take the initiative. Able to thrive in team situations, actively contributing thinking that enhances and/or challenges key assumptions. Accuracy and excellent attention to detail.

P&O Ferries