Head of Marketing Energy

• Create, develop, and implement the overarching marketing strategy for the event deliverables across exhibitor, visitor, delegate and speaker acquisition process.

• Work closely with the MD on stakeholder management across the event, including the preparation and sharing of campaign verticals in monthly meetings with key government entities.
• Create and manage the marketing P&L for the event campaign cycle with direct reporting to the MD.
• Identify, cultivate, and manage 3rd party relationships across barters and industry associations.
• Work closely with the conference production team on the creation of all conference related collateral, paying close attention the timeline management and deliverables plus website updating.
• Work closely with the Commercial Directors & Event Director on strategy implementation, lead generation, agent management, sponsorship creation and delivery of all exhibition and sponsorship related collateral and ensuring regular updating of website content.
• Create and implement robust visitor campaigns with a focus on unique attendance growth and retention strategies.
• Identify the competitor landscape of events by industry and geo-spread and create/implement campaigns to counter and disrupt the identified events.
• Devise and implement comprehensive social media campaigns including but not limited to programmatic, geo-fencing, retargeting, social amplification, influencer marketing, SEO, display ad campaigns and paid banner campaigns that are content rich spanning the entire cycle of the event.
• Work with the head of digital for hybrid solutions to ensure seamless integration of pre-identified solutions across the conference and exhibition elements of the event.
• Work with external PR agencies on domestic and global strategies to ensure MENA wide and international coverage of all related PR content from direct releases to op-ed driven content.
• Develop relationships with trade associations, media, regulators, and industry organisations to foster support for events
• Work closely with the in-house database team on data management including but not limited to data cleansing, data acquisition, data building, gap analysis and segmentation management.
• Work and collaborate with overseas offices in the development, sharing and implementation of best practice ideas and concepts.
• Lead, manage and motivate a team of marketing managers and executives, including the setting of annual KPI’s and bonus structures.

• At least 5 years year’s demonstrable experience at management level in events and / or B2B media
• Degree educated.
• Detailed knowledge of marketing best practice with strong knowledge and understanding of social media marketing.
• Experience of dealing with and managing key stakeholder relations.
• Knowledge of mid to large scale B2B exhibitions and conferences
• Understanding of GDPR & data protection
• Experience of developing an online and digital strategy.
• Experience of auditing existing procedures and introducing new procedures.
• Appreciation of international cultures/foreign language
• Ability to network and liaise with senior people/trade bodies and associations
• Anticipation of market trends and proactive market involvement

Salt Search