
Events Marketing Manager
- United Arab Emirates
- Permanent
- Full-time
- Create a communication strategy for all Motivate Events.
- Create campaigns to drive the performance of Motivate Events across (print, pr, digital, social, barters and third-party platforms).
- Create campaigns to drive event revenue (tickets & tables, sponsorship leads, trophies etc…. across (print, pr, digital, social, barters and third-party platforms).
- Ensure that marketing campaigns encompass the effective use of omni-channels media - print, radio, digital, social, pr, outdoor, and other third-party platforms.
- Analyse the events marketing strategy and effectiveness to adapt the marketing activities and improve ROI and performance of each campaign.
- Ensure that brand identities of each event are consistently applied.
- Establish, build and manage effective media partnerships opportunities that raise awareness of the events, ensuring relevant event associations/fit.
- Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights.
- Produce on going weekly activity reports and deliver them in events meetings detailing effectiveness and providing future recommendations to increase the performance and revenue.
- Lead the invite and guest acquisitions process for all event brands.
- Create media plans, design and EDM briefs for each event.
- 2-3yrs UAE event marketing experience is a must, please only apply if you have this experience.
- Experience in event Digital Marketing, Performance Marketing and Events Sales Marketing.
- Excellent written communication skills (English). Arabic is a plus.
- Ability to handle and deliver multiple media plan and tasks at the same time.
- Ability to work well under pressure and able to meet tight deadlines.
- The role requires some flexible working, including weekends and evenings if needed.
- Ability to work pro-actively, show initiative and be self-motivated.
- Ability to lead the marketing of the event from start to finish alongside the internal brand team for the event.
- Valid UAE driving license.