Performance Associate Director

• Lead the execution and optimization of multi-channel performance campaigns across paid search, paid social, programmatic, and other biddable platforms.
• Own performance outcomes, ensuring delivery against agreed KPIs such as CPA, ROAS, revenue, leads, and customer acquisition targets.
• Drive advanced optimization strategies including bidding enhancements, audience refinement, creative performance testing, and conversion rate improvements.
• Translate client business goals into clear activation roadmaps and measurable performance frameworks.
• Conduct deep-dive performance analysis, identify growth opportunities, and provide actionable recommendations.
• Lead client performance conversations, presenting insights, results, and improvement plans with confidence and clarity.
• Oversee forecasting accuracy, pacing controls, and budget efficiency in alignment with planning teams.
• Establish rigorous QA processes and governance to ensure flawless campaign setup and execution.
• Manage, mentor, and develop a team of performance managers and executives, ensuring technical excellence and continuous upskilling.
• Stay ahead of platform updates, algorithm changes, privacy regulations, and measurement developments across GCC markets.

• 6–8+ years of experience in performance marketing within an agency or fast-paced digital environment.
• Strong hands-on expertise across Google Ads, Meta, programmatic platforms, and analytics tools (GA4, platform dashboards, attribution tools).
• Proven track record of delivering strong performance results across multiple accounts and industries.
• Advanced analytical mindset with the ability to translate data into strategic actions.
• Experience managing high-budget accounts with strong operational discipline.
• Excellent client-facing communication and stakeholder management skills.
• Demonstrated leadership experience, with the ability to build and scale high-performing teams.
• GCC market experience is highly preferred.

dentsu