Customer Marketing Executive Gulf

• You will be supporting in driving the ‘brand equity building’ of the Bacardi Martini portfolio at the point of purchase in your market
• Proactively seek opportunities across outlet segments to engage consumers in Abu Dhabi retail trade
• You will support the distributor teams to be thorough and meticulous in planning and to execute with excellence at the point of purchase.
• You will Infuse creativity in the local Bacardi team, distributor teams, advertising agencies and other stakeholders to develop activations at the point of purchase that will give our portfolio a distinct competitive advantage competitive brands. Within the remit of global brand strategies.
• Work in close coordination with consumer marketing to develop a strong relevant local platforms for our brands in your market within permissible local laws and CSR.
• Frequently visit the market to establish relationships with key strategic stakeholders, seek opportunities at the point of purchase, inspect event activations, work alongside distributor sales and marketing teams to demonstrate the importance Bacardi attaches to excellence at the point of purchased and check competitor activity.
• Inspire and drive the spirit of ‘The First Mover Advantage’ at the point of purchase with the Distributor and Bacardi teams, in order to achieve a competitive advantage vis a vis competition.
• You will assist the Customer Marketing Manager to win customer support in On- and Off-Premise channels for Category and channel plans whilst improving value share and net revenue per case
• You will assist in delivering the market’s Integrated Activity Planning (IAP) process thereby ensuring that your Commercial team receive high quality customer programs, materials & assets to deliver value to our company
• You will work closely with the Regional Brand and Innovation Teams to build the market activity plan, product launch plans and report regularly on on brand performance
• You will assist in driving the IAP annual process in your market
• You will differentiate Growth Drivers in your market by channel segment to support delivery
• You will develop Channel Strategies based on the market segmentation and prioritization framework
• Build Value Propositions by channel for your markets
• Work with the sales team to plan their activities per channel and sell into Customers
• Work cross-functionally to monitor execution of the IAP, confirming that your market receives assets in timely and relevant detail to secure full Customer support.
• Input feedback to the Gulf team
• Demonstrate best practice Customer Marketing standards
• You will be the responsible for SRM System finance management – PO Creation and Managements, Goods received, invoice submission
• You will be responsible for the management of A&P Year to Date tracker, Third Party supplier invoice management, New Vendor creation
• You will also manage the Marketing Budget form approvals, filing and cross checking against monthly summary

Bacardi