Marketing Manager - Luxury fashion
- Dubai
- Permanent
- Full-time
Industry : Luxury Fashion / Apparel
Job Location: Dubai
Candidate Location: UAE
Job Type: Full Time
Qualification: Bachelor’s Degree or Diploma in Marketing.
Experience: 2+ years’ experience in marketing within a fast-paced marketing environment.Job Requirements:
- Required Knowledge, Skills, Abilities and Attributes:
- Previous luxury retail background and a strong understanding of the Middle East region
- Ability to set and execute marketing strategies
- Ability to deal with media and PR agencies
- Experienced in identifying and handling Social Media Influencers
- Digital Marketing understanding
- Budget management responsibility
- Strong organization and communication skills
- Product Knowledge & Business Acumen
- Discretion and Confidentiality
- Create and execute comprehensive marketing plans to enhance brand visibility and awareness.
- Identify target markets and demographics to tailor marketing efforts effectively.
- Develop and maintain the brand’s identity and image.
- Implement campaigns across various channels, including social media, traditional advertising and events.
- Plan and execute product launches, including coordinating with design and production teams.
- materials and collateral for new product releases.
- Oversee digital marketing efforts, including social media campaigns, email marketing and influencer collaborations.
- metrics and adjust strategies accordingly.
- Stay abreast of industry trends, competitor activities and consumer preferences.
- Conduct market research to identify opportunities for growth and improvement.
- Identify and negotiate partnerships with influencers, bloggers and other brands to expand reach
- Coordinate events and collaborations to enhance brand visibility.
- Develop and manage marketing budgets, ensuring cost-effectiveness and optimal resource allocation.
- Work with the PR team to manage media relations, press releases and other public relations activities.