Assistant Public Relations Manager
Fairmont
- Dubai
- Permanent
- Full-time
- Develop a marketing communications plan including strategy, goals, budget and tactics
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Coordinate all public relations activities
- Direct social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, byline articles and keynote presentations
- Monitor, analyze and communicate PR results on a monthly basis
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
- Manage photo and video shoots, conduct location scouts and site tours for media
- Process financial documentation to secure outsourced work with agencies and other external suppliers
- Write basic ad copy for business communications
- Project manage marketing campaigns in conjunction with Spa, Food & Beverage and Sales departments to ensure profit growth and brand exposure.
- Manage the supply chain process and timelines
- Serve as a brand guardian and ensure all consumer-facing communications follow the brand standards
- Liaise with appointed agencies, supplying a written creative brief with specific communication objectives, target market and any additional information as required and ensuring that the stakeholders are kept aware of all progress.
- Proof-read all communication materials to ensure the brand tone of voice is followed.
- Assist the Director of Marketing and PR in executing the resort business objectives
- Occasionally design in-house collateral including flyers, menus, posters, and hotel screen banners
- Other tasks as assigned
- Proven working experience in public relations required
- Proven track record designing and executing successful public relations campaigns at both a local and national level
- Strong relationships with both local and national business and industry media outlets
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Exceptional writing and editing skills
- Solid experience with social media including blogs, Facebook, Twitter, etc.
- Event planning experience
- BA/MA degree in Marketing, Advertising, Communications or a related discipline
- Minimum 2 years experience in the Public Relations or related professional area
- An experienced PR expert, a dynamic and self-driven, creative individual
- Strong luxury hotel background / luxury brand background is preferred
- Fluency in English, written and spoken