Manager, Digital Engagement & Social Media

Dubai
Permanent
Full-time

20 days ago

Description:Operating in the UAE for over 50 years, CBD manages the financial requirements of some of the largest corporates and businesses operating in the country, driving the UAE economy. Over the years, CBD has transformed into a progressive and modern banking institution winning multiple awards for its digital initiatives, credit cards, bank accounts, mobile app features and services.CBD has been recognized as the number one bank in the UAE on the Forbes list of The World’s Best Banks 2022.As we continue to build upon our successes, we are looking for ambitious individuals who are passionate about the banking and finance industry and the markets in which CBD operates. Just as important to us is your ability to demonstrate a talent for dealing with people - your colleagues and our customers - and delivering service that really goes the extra mile.Role PurposeThe Digital Acquisition & Performance Marketing Lead will be responsible for building, managing, and optimising CBD’s digital marketing strategy to drive customer acquisition, engagement, and conversion. The role will develop integrated digital marketing initiatives across owned and paid channels, ensuring that CBD’s digital presence and performance marketing efforts deliver measurable business impact.This is a highly strategic and execution-focused role, tasked with elevating CBD’s digital marketing maturity and embedding a data-driven, performance-led approach to customer acquisition and digital engagement.Key Responsibility

Digital Marketing Strategy and Execution

Develop and execute integrated digital marketing plans aligned to business objectives, focusing on brand visibility, customer engagement, and lead generation.

Manage digital media campaigns across platforms (search, display, social, programmatic) to drive acquisition and conversion.

Ensure optimisation of paid media performance, including audience targeting, retargeting, budget allocation, and media mix efficiency.

Website and Owned Asset Optimisation

Collaborate with platform teams to enhance website content, structure, UX, and SEO to support digital marketing objectives.

Manage web analytics and continuously optimise conversion funnels across owned channels.

Create strategies to effectively leverage the website, landing pages, and content assets for lead capture, nurturing, and conversion.

Full-Funnel Marketing Management

Design and manage strategies covering the full customer journey — from brand awareness (upper funnel) to acquisition and engagement (lower funnel).

Work closely with the Customer Lifecycle Manager to connect lifecycle triggers, comms, and digital activation touchpoints.

Data-Driven Optimisation and Martech Utilisation

Leverage martech platforms, analytics, and tracking tools to drive data-driven decision making and continuous improvement.

Implement audience segmentation and targeted digital campaigns across different customer segments (retail banking, SME, corporate banking).

Cross-functional Collaboration

Partner with business units, lifecycle marketing, creative, and content teams to ensure digital campaigns are aligned with product launches, customer journeys, and lifecycle marketing plans.

Provide digital expertise to support marketing initiatives across all customer segments.

Performance Tracking and Reporting

Monitor, measure, and report on the effectiveness of digital marketing initiatives against KPIs (e.g., reach, engagement, leads, conversions, CAC, ROAS).

Provide actionable insights and recommendations for continuous campaign and channel optimisation.

Requirements:Key Requirements:

Bachelor’s degree in Marketing, Digital Media, Business, or a related field.

Minimum 6–8 years of experience in digital marketing, digital acquisition, or performance marketing roles, preferably within banking, fintech, or financial services.

Strong experience with digital performance marketing, including paid search (SEM), display, social, retargeting, programmatic, and SEO/organic strategies.

Experience managing digital media agencies and working across multi-channel digital media campaigns.

Solid understanding of web technologies, analytics (e.g., Google Analytics, Adobe Analytics), tag management, and martech platforms.

Knowledge of customer acquisition strategies across both retail (B2C) and B2B segments.

Strong analytical skills with the ability to turn data into actionable insights.

Experience with CRM-based marketing and customer lifecycle strategies is a plus.

Ability to manage multiple priorities in a fast-paced environment.

Commercial Bank of Dubai

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