Brand Manager
Al-Futtaim
- United Arab Emirates
- Permanent
- Full-time
- Plans the total seasonal purchase and guides the merchandisers by setting forward estimates for the different buying groups, considering several variables, such as selling space, trends, feedback from stores, etc
- Attends buying fairs along with Merchandisers and ensures that the right products are selected in terms of ways, depth, etc. to generate maximum profit for the business.
- Accountable for ensuring annual sales turnover and GM targets.
- Regularly works on new market trends, design and collection development, and merchandise planning for merchandise brands.
- Inventory management and timely stock liquidation minimizing impact to profit.
- Regularly monitors the merchandise stock levels. He/she analyses various reports (plan vs actual, viability of a particular item, stock cover, store cover, etc), gauges the merchandise performance (identify best/low sellers, etc) and then suggests/implements corrective measures.
- Needs to do channel-wise incentive schemes and promotions. Based on the above, may request an increase or decrease of budgets. Ensure optimum stock levels and minimum waste.
- Evaluate the pricing of the merchandise before a season by doing a price simulation exercise, ensuring that the pricing delivers the margin target set.
- Do competition analysis and recommend price changes, if and when required so that they are in line with the market; Done to achieve set targets.
- Regularly communicates with Principals, maintaining a good working relationship with them. He/she negotiates prices, delivery plans, lead times, etc.
- Provides feedback in terms of product suitability to the local markets, suggesting changes, alternatives, and/or new specific products to be developed.
Bayt