Chief Marketing Officer
BD Select
- Abu Dhabi
- Permanent
- Full-time
- Define brand positioning, messaging, and identity across all channels and touchpoints.
- Plan, execute, and oversee integrated marketing campaigns across various channels (digital, traditional, social media, etc.).
- Monitor campaign performance and adjust strategies as needed to optimize results.
- Conduct market research to identify customer needs, trends, and competitive landscape.
- Analyze data and insights to inform marketing strategies and decisions.
- Develop and maintain brand guidelines, ensuring consistency in visual and verbal brand communication.
- Oversee the creation of marketing collateral, including digital and print materials, to align with brand identity.
- Collaborate with cross-functional teams to enhance the overall customer experience and ensure alignment with brand values.
- Implement initiatives to improve customer engagement and satisfaction.
- Develop and execute product marketing strategies for new product launches and existing product lines.
- Coordinate with product development teams to ensure alignment between product features and customer needs.
- Oversee digital marketing initiatives, including website optimization, SEO/SEM, email marketing, and social media management.
- Monitor and analyze digital marketing performance metrics to optimize online presence and user experience.
- Identify and manage strategic partnerships and sponsorships that align with the brand's values and target audience.
- Negotiate contracts and agreements with external partners.
- Measure brand awareness through metrics such as brand recall, brand recognition, and brand sentiment.
- Track customer engagement metrics, including website traffic, social media interactions, and email open rates.
- Monitor lead generation metrics, such as lead quality and conversion rates, to assess marketing effectiveness.
- Measure the organization's market share growth relative to competitors in key target markets.
- Assess brand equity through surveys and feedback to gauge brand perception and loyalty.
- Evaluate marketing campaign performance based on ROI metrics, such as cost per acquisition and return on ad spend (ROAS).
- Measure customer satisfaction through surveys and feedback to assess overall brand experience.
Minimum of 10-15 years of experience in marketing, with at least 5 years in a senior leadership role. Experience in brand management, product marketing, and digital marketing.
Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.Strong leadership skills with the ability to inspire and motivate a team.
- Excellent communication and interpersonal abilities.
- In-depth knowledge of marketing strategies and techniques.
- Experience with digital marketing, social media, and analytics tools.
- Demonstrated ability to drive company growth through effective marketing initiatives.