IMC Specialist

Dubai
Permanent
Full-time

1 month ago

Who we are:GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.Job Summary:We are looking for a dynamic Integrated Marketing Specialist to join our marketing team and help drive impactful retail campaigns across our store network. This role plays a key part in executing our retail marketing initiatives, managing campaign materials, planning community-driven activations, and ensuring the smooth administration of all campaign-related activities. The ideal candidate is hands-on, highly organized, and passionate about consumer engagement.Key Responsibilities:Retail Campaign Execution:

Manage the development, adaptation, and timely rollout of weekly/monthly store leaflets and other point-of-sale materials across retail locations.

Coordinate with cross-functional teams (category managers, merchandising, design, suppliers, etc.) to ensure accurate content, pricing, and product visibility in all communication.

Community & Activation Planning:

Develop and execute local activation plans to engage store communities and boost footfall.

Coordinate with mall partners, schools, and local organizations for in-store and out-of-store activations.

Track performance and ROI of each activation.

Consumer Engagement:

Support and implement strategies that drive customer interest and interaction, both in-store and within the local community.

Work closely with digital and social teams to ensure 360° integration of campaigns.

Campaign Administration:

Lead project timelines, budgeting, vendor coordination, and reporting for retail campaigns.

Maintain trackers, campaign calendars, and filing systems to ensure marketing operations run smoothly.

Support procurement and finance with necessary documentation (POs, contracts, etc.).

Key Requirements:

Bachelor’s degree in marketing, Business Administration, or related field.

Arabic Speaker is a MUST

2-4 years of experience in marketing, preferably within retail or FMCG environments.

Strong project management skills and ability to handle multiple projects simultaneously.

Excellent organizational, creative and communication skills.

Proficiency in Microsoft Office. Ability in PowerPoint and Excel is a must.

A proactive mindset with attention to detail and problem-solving abilities.

Experience working with local communities and event planning is a plus.

GMG

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