Manager, Brand (UAE NATIONAL ONLY)

Masdar

  • Abu Dhabi
  • Permanent
  • Full-time
  • 17 days ago
Company DescriptionMasdar is the UAE's clean energy champion and one of the largest companies of its kind in the world, advancing the development and deployment of renewable energy and green hydrogen technologies to address global sustainability challenges. Established in 2006, Masdar is today active in over 40 countries, helping them to achieve their clean energy objectives and advance sustainable development.Masdar is jointly owned by Abu Dhabi National Oil Company (ADNOC), Mubadala Investment Company (Mubadala), and Abu Dhabi National Energy Company (TAQA), and under this ownership the company is targeting a renewable energy portfolio capacity of at least 100 gigawatts (GW) by 2030 and an annual green hydrogen production capacity of up to 1 million tonnes by the same year.Job DescriptionJob Purpose:To lead the development, refinement, and consistent application of the Zayed Sustainability Prize brand across all touchpoints. This includes managing brand identity, guidelines, and visual systems to ensure a strong, coherent presence that resonates with stakeholders and reinforces the Prize's purpose, values, and impactJob Responsibilities:Support for delivering the unit's business plans
  • Support in developing and delivering the annual operational business plans and KPIs for the unit and contribute to performance monitoring and reporting for the unit so that overall objectives are met.
Management of all branding & advertising activities
  • Ensure the continuous improvement of the Prize brand, including brand identity, core values, unique selling points, as well as brand guidelines and visuals in order to ensure that the brand is compelling and is represented and promoted in a consistent manner, in line with leading industry practices.
  • Lead on all branding projects including audits and research to improve brand's reputation and equity. Manage activities related to brand visuals and design. This includes all brand-aligned assets produced internally or with third-party vendors, ensuring consistency and quality across applications.
  • Manage activities related to brand visuals and design. This includes all brand-aligned assets produced internally or with third-party vendors, ensuring consistency and quality across applications.
Management of the brand & design team
  • Manage the internal branding team and the effective achievement of objectives through setting individual objectives, managing performance, developing staff and providing formal and informal feedback in order to maximize overall performance and team motivation.
Oversight of branding activities
  • Ensure execution of required designs and think creatively to produce new ideas and concepts.
  • Oversee all newly branded applications and materials to ensure it is aligned with the Prize's branding visual guidelines.
Contribution to the delivery of all events
  • Ensure that all brand visuals and assets used in events and initiatives are aligned with the Prize's brand identity and delivered to a high standard
  • Ensure the development of creative briefs for all marketing initiatives, ensuring objectives and strategies are clearly identified so as to facilitate working jointly with internal departments and outside agencies.
Contribution to the continuous enhancement of the Prize's digital platforms
  • Support the consistent visual representation of the Prize across its digital platforms and ensure that brand guidelines are applied effectively across all channels
QualificationsPreferred Qualifications:
  • MBA or relevant master's degree from a top-tier internationally recognized higher education institution • bachelor's degree in communications, mass media, marketing or related discipline.
Preferred Experience:
  • At least 8 years of experience in senior roles in branding, visual identity management, and brand architecture for large organizations or an equivalent experience
  • Previous work on brand audits and research
Additional InformationJob-Specific Skills:
  • Exceptional communication (verbal and written) and interpersonal skills leading to a consultative approach within a corporate / multifunctional environment.
  • Strong understanding of the complexity and challenges of driving/building a project delivery culture and strong project management skills.
  • Experience working in collaboration with marketing teams, with a clear focus on visual and brand alignment across multi-channel deliverables.
  • Knowledge of latest sustainability trends
  • Strong knowledge of budget management
NOTE: THIS ROLE IS FOR UAE NATIONAL ONLYMasdar is one of the world's fastest growing renewable energy companies and a green hydrogen leader, placing the UAE at the forefront of the energy transition.As a pioneer in advancing the clean energy sector and a key enabler of the UAE's vision as a global leader in sustainability and climate action, Masdar has developed projects in more than 40 countries across six continents and has invested, or committed to invest, in worldwide projects with a combined value of more than US$30 billion.Masdar unites the UAE's three energy champions - Mubadala, ADNOC and TAQA - and will utilize their combined expertise to fulfill its purpose as a global clean energy pioneer across renewables and green hydrogen.Promoting innovation in solar, wind, energy storage, waste-to-energy, and geothermal energy, Masdar has a proven record of delivering pioneering projects using cutting-edge clean energy technologies, that are commercially viable and bankable.As part of the application process, we will collect, store and process personal information about you.Masdar will use your personal information in accordance with our which provides details on the purposes for which your data is processed.

Masdar