Responsibilities:Create and implement an integrated marketing strategy for the entire exhibition including exhibitor, conference, and visitor campaignProactively manage the database of existing exhibitions.Build-up product knowledge of the virtual exhibitions.Generate and nurture new event leads and manage them within the CRM databaseContent creation, including writing EDMs, newsletters and social mediaUse the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from Exhibitor promotion through to Visitor promotion.Project management of each event to ensure it is planned and executed wellEnsure show websites are fully up to date with latest information in accordance with campaign cycle Supplier and cost management Set out and monitor entire budget, drop schedule and media planSet up media deals with external organisations to ensure maximum exposure at lowest cost to show budget Maintain active social media channels in line with market expectations, monitor engagement and maximize conversion Strategic database build Coordinate the design and production of all marketing collateral, including sales brochures, conference brochures, visitor tickets, print advertisements, web banners/emails etc. Analyse and report trends over time and use these insights to build more effective campaigns Implement any other duties as assigned by the Department HeadRequired SkillsFormal qualification in a business, and or marketing management degree or related disciplines, with a minimum of 2 years’ experience.At least 2 years’ relevant experience in an agency or in-house UAE/GCC experience preferred.Proven experience in the exhibitions industry is preferable for this role. Experience in developing and executing integrated campaigns.Strong Marketing experience with excellent interpersonal skills.Detail-oriented with a strong affinity for aesthetics, storytelling and creative content principles.Fluent in English articulate, creative and compelling in written and verbal communication. Strategic, action oriented and data driven; must be able to work in a fast-paced entrepreneurial organization.Energetic, vibrant and confident outgoing personality
