Social Media Manager

• Develop and implement a comprehensive social media strategies and campaigns to promote events, enhance brand awareness, and engage fans through different channels.
• Manage reporting on campaign performance and optimization.
• Develop social media campaigns and ensuring alignment with marketing campaign objectives.
• Regularly assess the effectiveness of social media campaigns using analytics tools, deriving actionable insights to refine strategies.
• Ensure all social media activities remain compliant with industry standards and best practices.
• Manage the social media agency with the support of the social media specialist.
• Provide guidance and support to more junior team members
• Represent events brand values and ethos across social media platforms, ensuring collaboration and consistent messaging between different organizational functions.
• UAE based with domestic and international travel as required.
• Remote working permitted in line with Human Capital policies.
• Advanced degrees or certifications in social media or digital marketing are an added advantage.
• Stellar communication and content creation skills.
• Capacity to operate independently and manage multiple social media profiles concurrently.
• Collaborative nature with an ability to liaise effectively with cross-functional teams.
• Mastery over various social media platforms and management tools.
• Familiarity with social media analytics tools and understanding of key performance metrics.
• Foundational understanding of broader digital marketing tools and strategies, such as SEO and email marketing.
• Proficient in Microsoft Office.

• Develop and implement comprehensive social media strategies and campaigns to promote FFS, JV and any relevant new business events to increase engagement and raise brand awareness.
• Conduct market research and analysis to identify target audiences, market trends, and competitive landscape, and use insights to enhance marketing strategies and tactics.
• Design a holistic social media campaign strategizing content pillar, channel approach, and audience targeting.
• Collaborate with the Marketing Directo to ensure alignment of social media campaigns with broader marketing strategy and approach.
• Conduct detailed reviews of social media performance metrics and refine and adjust strategies based on the insights and campaign’s performance.
• Oversee day-to-day social media specialist work and deliverables ensuring brand reputation is maintained and audiences are engaged.
• Work closely with the marketing wider team to ensure that social media campaigns are synergized with overarching marketing strategies.
• To manage the on-ground team and ensure smooth delivery and coordination with different stakeholders.
• To deliver post event report for future considerations and learning for all stakeholders
• Develop and maintain strong relationships with social media agency, and stakeholders to maximize reach and ticket sales
• Manage the client relationship and lead the meetings with client and IP owners.
• Execute grade requirements according to the Delegation of Authority (“DoA”) while delegating tasks when appropriate.
• Ensure compliance with (i) relevant regulatory and legal requirements; and (ii) the Company’s governance structures e.g. Articles of Association, DoA, policies and procedures, trade license requirements, any relevant regulatory requirements.
• Execute requests from reporting line i.e. requests within the broad scope of the roles and responsibilities of this job description.

Sundus Recruitment Services