Marketing Manager
Delano
- Dubai
- Permanent
- Full-time
The Marketing Manager will play a key role in developing and executing strategic marketing initiatives that drive awareness, guest acquisition, brand loyalty, and revenue growth for our property.Responsibilities
- Develop and implement a comprehensive marketing plan aligned with the hotel's overall business objectives.
- Conduct market research and competitor analysis to identify target audiences and understand industry trends.
- Oversee and collaborate with all aspects of the hotel's digital marketing presence, including website optimization (SEO/SEM), social media marketing, email marketing, and online advertising campaigns.
- Develop and execute creative content marketing strategies in collaboration with social media manager and digital manager to engage guests and showcase the hotel's unique offerings.
- Collaborate and assist with public relations efforts, including media outreach, press releases, and influencer marketing.
- Manage and analyze marketing campaign performance using data analytics tools, tracking key performance indicators (KPIs) and adjusting strategies accordingly for optimal results.
- Collaborate with sales, revenue management, and other departments to ensure a cohesive brand message across all channels.
- Manage marketing budget and track return on investment (ROI).
- Stay up-to-date on the latest marketing and hospitality trends and leverage them to optimize campaign performance.
- Assist with developing and implementing promotional packages and special offers.
- Oversee the production of marketing materials with graphic designers, such as brochures, flyers, and website content.
- Bachelor's degree in Marketing, Communications, Digital Marketing or a related field (preferred).
- 3-5 years of proven work experience in marketing or related field (pre-opening experience preferred).
- Proven track record of success in developing and executing successful marketing campaigns that drive revenue growth.
- Strong understanding of digital marketing principles and best practices (SEO/SEM, social media marketing, email marketing, etc.).
- Excellent analytical skills and the ability to interpret and utilize data to inform marketing decisions.
- Excellent written and verbal communication skills, with a strong focus on storytelling and brand messaging.
- Proficiency in using AI Tools.
- Fluent proficiency in English and additional languages is a plus.
- Ability to work independently and manage multiple projects simultaneously.
- Strong organizational skills and time management skills.
- Experience with content management systems (CMS) is a plus.
- A passion for the hospitality industry and a strong understanding of current travel trends.