Digital & Social Media Marketing Executive

• Digital strategy: develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and lead generation to acquire, grow and retain B2B clients across all social media platforms.

• Email marketing & content creation: create and manage engaging and compelling visual content for websites, social media, email campaigns, LinkedIn, Google and Meta ads focusing on segmentation, A/B testing, community management and performance analysis.

• Social media management & SEO optimization: analyze performance and ROI metrics to improve organic search rankings, visibility and engagement to enable better strategic decisions.

• Customer journey: optimize the customer journey through website landing pages, sales funnels and brand marketing to improve the target audience and increase quality lead generation and conversions.

• 5 – 8 years’ experience in end-to-end management of digital marketing campaigns across various channels, ensuring seamless execution, optimization, and performance tracking.

• Deep expertise in brand awareness, B2B lead generation through organic and paid digital marketing and conversion from digital, social media, email and performance marketing.

• Professional content writing capabilities to create engaging digital newsletters and magazines.

• Expertise in planning, implementation and optimization of performance marketing campaigns across Facebook Business, Meta, YouTube, Google, MailChimp, Webflow, ClickFunnels and similar platforms.

• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Deep expertise in Google Analytics, AdWords, PPC, organic search SEO, display advertising, A/B testing to optimize and enhance campaigns.

• Strong commercial, financial and analytical skills to manage campaign budgets; use data analytics tools to measure and analyze campaign performance to derive actionable insights to optimize reach, engagement, and ROI.

• UAE driving license is an advantage.

• Bachelor’s degree preferably in Marketing or Digital Marketing

• certified in Google Ads and Google Analytics

• Currently living in the United Arab Emirates – must be able to live and work in Dubai.

• Fluent in English – articulate, creative and compelling in written and verbal communication.

• Energetic, vibrant and confident outgoing personality.

• Ability to keep up to date with emerging digital and social media marketing trends, best practices and technologies to continuously improve and innovate.

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