Director of Social Media-IHC(Iman Hasan Creative) Agency
Palermo Advisors
- Miami, FL United Arab Emirates
- Permanent
- Full-time
Our client is a global digital marketing agency based in Miami looking for a Director of Social Media to lead strategy and execution across all client accounts, with a focus on wellness, health, beauty, and hospitality brands. This is a senior leadership role overseeing teams across the US and UAE.
The Role
The Director will own the agency's social media vision end-to-end — from strategy and creative direction to team management and client satisfaction. They're looking for a confident self-starter who leads without waiting for permission and drives results across both markets.
Responsibilities
- Lead and scale a high-performing social media team across US and UAE accounts
- Own multi-platform strategy across TikTok, Instagram, LinkedIn, and YouTube
- Drive follower growth, engagement, and audience development across all client accounts
- Develop tailored strategies for brand pages, product pages, and founder/personality accounts
- Lead end-to-end influencer marketing — from talent identification through post-campaign analysis — across all tiers (nano to celebrity)
- Oversee UGC strategies, brand collaborations, and digital partnerships
- Provide creative direction ensuring platform-native, on-brand content across all accounts
- Partner with paid social teams to align organic and paid strategies
- Lead AI integration across workflows — content creation, reporting, automation, and internal SOPs
- Own client communications, reporting, and strategic recommendations
- Monitor KPIs across all accounts and ensure targets are met or exceeded
- 8+ years in social media or digital marketing; agency experience required
- Proven leadership managing multiple client accounts simultaneously (5–8 at a time)
- Deep expertise in TikTok and Instagram growth mechanics, influencer marketing, and UGC
- Experience scaling personal brands and founder/personality accounts
- Hands-on with AI tools and comfortable building workflows and systems around them
- Background in wellness, beauty, health, or hospitality strongly preferred
- Solid understanding of paid social and its intersection with organic strategy
- Experience working across US and international markets; UAE familiarity is a plus
- Agency background required
- Portfolio with case studies of past campaigns and influencer activations