Senior Copywriter - Arabic

• Partners with creative leaders to proactively seek out and contribute actionable and thought– provoking ideas.

• Being able to simplify complexe data stories, if require, with the support of medical writers

• Being able to juggle multiple projects, prioritize, and meet deadlines

• Investigating industry best-practices and new possibilities

• Taking part regularly in opportunity briefs, stretching their creative abilities consistently

• Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns, targeting consumers, patients and healthcare professionals

• Writing texts (e.g. copy, product descriptions), proofreading, referencing, and content editing

• Ensuring the consistency of prepared content;

• Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns.

• Have a keen understanding of all the channels in the 1:1 marketing space.

• Understanding of the power of data intelligence to help them achieve the communication challenge.

• Required to make conceptual and strategic decisions across a wide variety of clients within the health industries.

• Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copydecks, and interpreting brand tone of voice and language.

• Develop and execute strategically-sound creative for cross-channel initiatives

• Persuasively present both internally and to clients with credibility, reasoning, and emotion

• Actively listen to truly understand the ask, client feedback, and internal feedback

• Ensure communications are produced to the highest standards of accuracy and quality control

• Deliver fresh ideas and personality while working with existing brand voice and tone

• Conceptulizes and writes everything — from white paper ideas to scripts to in-store signage to social media and more.

• Researches competitors and the industry to provide insight into trends and creative foresight

• Partners with the creatives to make the idea, copy, and design a cohesive story

• Maintain exceptional organizational skills and composure while managing multiple high-priority projects simultaneously.

• Cultivate a positive culture of teamwork and mutual respect within the creative team, enhancing collaboration

• Exhibit a strong commitment to accountability and excellence in all project endeavors.

• Develop original and strategic creative concepts that align with client objectives and overarching business goals, effectively leveraging AI tools.

• Present and critique creative work with key stakeholders, refining solutions based on collaborative feedback.

• Oversee comprehensive project management from inception to completion, effectively coordinating with internal teams and external partners.

• Create and communicate a strategic vision that inspires creativity and dedication among team members, fostering an environment of innovation.

• Encourage and facilitate collaboration, leveraging diverse perspectives to unlock the team's full creative potential.

• Mentor and nurture emerging talent within the team, fostering a supportive and growth-oriented atmosphere.

• Demonstrate adaptability and a proactive growth mindset, with a commitment to experimenting emerging trends.

• Set ambitious objectives and deliver high-impact results while welcoming constructive feedback for personal and professional growth.

• Advocate for ethical practices and mutual respect among team members, promoting a positive work environment

• Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off

• Strong conceptualisation and smart thinking skills

• Energy, and an open & curious minds

• Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums

• Deep understanding of the social media landscape and online media technologies.

• Proven ability to excel in a fast-paced creative environment and engage effectively with various stakeholders.

• Bachelor’s Degree in appropriate field of study

• Has the personality to develop thriving client relations and can lead creative presentations

• A knack for strategic brainstorming, campaign development, creative brief development and creative execution

Publicis Groupe