Marketing Analyst
SAS Human Capital
- Abu Dhabi
- Permanent
- Full-time
- Responsible for researching, analyzing, and interpreting market trends, customer behavior, and competitor activities.
- Support strategic decision-making and identify business opportunities.
- This role plays a key part in guiding product development, marketing strategies, and sales initiatives through data-driven insights.
- Conduct comprehensive market research to analyse industry trends, customer demographics, buying habits, and competitive landscape.
- Prepare market intelligence reports and dashboards to present findings and recommendations.
- Monitor and evaluate the effectiveness of pricing strategies, and product performance.
- Assist in forecasting market trends and preparing demand planning reports.
- Collaborate with cross-functional teams such as Sales, and Finance to support business strategy and planning.
- Track key performance indicators (KPIs) to measure success and identify areas for improvement.
- Evaluate potential market entry opportunities and prepare feasibility studies.
- Maintain up-to-date knowledge of the industry, economic indicators, and regulatory developments.
- Support strategic initiatives with data modelling, SWOT analysis, and market sizing.
Bayt