Digital Marketing Executive

Fakeeh University Hospital View all jobs

Dubai
Permanent
Full-time

16 days ago

ABOUT USFakeeh Health is a pioneering healthcare group brought to the UAE by the esteemed founders of Fakeeh Care Group, KSA. With a strong legacy in clinical excellence, research & innovation, and academic integration, Fakeeh Health stands as a testament to our unwavering commitment to delivering holistic, high-quality, and accessible healthcare.Fakeeh Health includes a network of patient-focused facilities led by our flagship, Fakeeh University Hospital, where Person-Centered Care (PCC) guides both patient and employee experiences. As a Planetree-aligned organization, we foster a supportive and empowering work culture. Our network also includes Fakeeh MediCenters across Dubai for accessible primary care, the tech-enabled Fakeeh Smart Clinic for hybrid physical and virtual care, and Fakeeh DaySurge, focused on minimally invasive, same-day procedures.Aligned with our organizational values and PCC goals, we value professionals who bring experience in community engagement or corporate social responsibility (CSR), as such backgrounds reflect our shared commitment to meaningful social impact and community upliftment.JOB PURPOSE:The Digital Marketing Executive will be developing integrated marketing campaigns and supporting the Marketing Manager in all tasks. To be successful in this position you should be capable of delivering brilliant creative ideas, and showing amazing attention to detail.Other:

Basic knowledge of social media marketing strategies.
Identify activation opportunities across channels and recommend innovative solutions.
Liaise with internal team members (service team, brand team, etc.) as well as external teams (agencies, influencers and communities).

Key Responsibilities: * Digital Strategy Development:

Develop and execute comprehensive digital marketing strategies aligned with the hospital's goals and target audience.
Stay abreast of industry trends and emerging technologies to ensure the hospital's digital presence remains innovative and effective.
Content Creation and Management:

Create and manage engaging and relevant content for the hospital's website, social media platforms, blogs, and other digital channels.
Collaborate with content creators, designers, and healthcare professionals to ensure content accuracy and compliance.
Social Media Management:

Oversee the hospital's social media accounts, creating content calendars, posting updates, and engaging with the online community.
Monitor social media trends and implement strategies to increase the hospital's social media following and engagement.

KEY RESPONSIBILITIES AND DUTIES:

Search Engine Optimization (SEO):

Optimize website content for search engines to improve organic search rankings and drive traffic.
Conduct keyword research and implement SEO best practices to enhance the hospital's online visibility.
Paid Advertising:

Plan and execute online advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and other relevant channels.
Monitor and analyze the performance of paid campaigns, making data-driven adjustments for optimal results.
Email Marketing:

Develop and execute email marketing campaigns to nurture patient relationships, promote services, and disseminate relevant health information.
Utilize segmentation and personalization to enhance the effectiveness of email communication.

4. Analytics and Reporting:

Monitor key performance indicators (KPIs) and provide regular reports on the effectiveness of digital marketing campaigns.
Use data insights to optimize strategies and recommend improvements for future initiatives.

5. Other:

Monitor key performance indicators (KPIs) and provide regular reports on the effectiveness of digital marketing campaigns.
Stay up to date with the latest technology and best practices.
Identify the latest trends and technologies affecting our industry

.Experience:Qualifications:

Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
Proven experience in digital marketing, preferably in the healthcare or hospital sector.
Proficient in using digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
Strong understanding of healthcare regulations, patient privacy, and compliance considerations in digital marketing.
Arabic Language proficiancy would be added advantage

OTHERS:Quality Improvement (Safety, Risk Management):

Participates in continuous quality improvement projects, and Departmental projects.
Demonstrate a safe working environment through compliance with Hospital Policy and Procedure regarding safety & infection control.
Promote and maintain a culture of safety.

Patient Experience:

Participates in customer service trainings
Encourages customers to respond to Satisfaction Survey

Conditions:

The job description is subject to periodic review and may be updated as necessary. All job descriptions are reviewed every 3 years or more often as deemed applicable to ensure they remain relevant.

COMPETENCIES:

Adaptability & Resilience
Accountability & Role Understanding with Accreditation Knowledge
Teamwork and Relationship Building with Cultural Alignment
Talent Management and Development
Compassionate and Effective Communication
Ability to implement Search Engine Optimization (SEO)
Ability to plan, develop, launch and optimize all digital marketing campaigns via Social Media, SEM, SEO, Online platforms

Fakeeh University Hospital

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