
Site Merchandising Associate
- Dubai
- Permanent
- Full-time
- You will manage/create/remove categories and collections on the website
- Manage product recommendation and personalization tools
- Ensure consistency of product SKUs and labels with ERP system
- Liaise with the supply chain team for new launches (in line with all stores)
- Manage the launch of products, including content request from brands and stock request from purchasing team
- Ensure all promotions are active online (including; discount promotions, GWP and PWP by country)
- Utilize sales and customer analytics to decide how products should be displayed online to maximize sales
- Guarantee optimum brand presentation on homepages, landing pages and product description
- Maintain product assortment by best sellers, unsung heroes and new launches to optimize sales
- Filters and main menu navigation update
- Homepage banners and content update to guide customers to our current promotions, newness, product recommendations and best sellers
- Optimizing product pages including; product imagery, monitoring reviews, cross-sells/upsell and product page 'special offer' banners
- Optimize the catalogue to increase conversion rates
- Monitor stock levels to avoid out of stock issues during peak season
- Forecast and create stock replenishment for the purchasing team to action
- Analyze and manage the stock levels to reach sell through ratio KPIs
- Own the merchandising calendar - planning with marketing, content, social, email and seek to constantly optimize
- Work with supply chain to ensure products used in marketing/CRM campaigns are online in time, share product links and work with content team to manage social media schedule based on arrivals
- Communicate Brand updates and website changes with the team
- Analyze and report on best sellers by week, month, country, categories and Brands
- Support in the creation of monthly reports to update brands on key KPIs and site performance
- Support with ongoing analysis of website performance, traffic, conversion and other KPIs across regions and countries
- Monitor google analytics on a daily basis to create actionable recommendations
- Must have strong online merchandising experience - approximately 1-2 years
- Experience with a fashion/beauty eCommerce business
- Strong knowledge and experience of Google Analytics
- Commercial awareness to drive conversion rates onsite
- Self starter and a quick learner
- Experience with SFCC is preferred