Senior Director, Future of CRM International Markets Lead

AstraZeneca View all jobs

  • Dubai
  • Permanent
  • Full-time
  • 3 days ago
Introduction to roleInternational Region is a powerful growth engine for AstraZeneca, delivering consistent performance across all therapy areas and playing a central role in our future success. Operating in a complex, rapidly evolving environment, we are accelerating growth and pipeline delivery to make Ambition 2030 a reality in International. At the heart of this is how we transform our Customer Engagement model by leveraging, the new CRM platform (AGENTFORCE LIFE SCIENCE), accelerating our science and maximize our impact for patients. This role leads that transformation for International Markets, shaping how customer engagement evolves across Oncology, Biopharma and Rare Disease.We are looking for a dynamic individual to fulfil the role of Senior Director, Future of CRM Lead. The successful candidate will drive the implementation of the Future of CRM global program for International Markets, to improve the effectiveness of our customer engagement model and accelerate the use of AI and Agentic solutions provided with the new CRM platform to deliver n=1 HCP engagement and productivity-uplift in Field and HQ based CRM users. You will be capable to support the implementation of the Future of CRM global program in International Region by engaging with functional SMEs, Functional CRM champions, IBEX CRM expert, and senior leaders, across the BBU, OBU and RDU businesses.You will be responsible to articulate the engagement with markets and functions, to consolidate common inputs to inform the build of the CRM Core platform, and to ensure that business needs and priorities for International are provided with the right CRM capabilities, limiting the need for heavy local adaptation (
20%) of the CRM platform once implemented.Excellent cross-functional leadership experience, as well as an extensive knowledge of brand commercialization phases is crucial. Demonstrably strong skills in the areas of collaboration, decision making, communication, enterprise leadership, problem solving, and influencing without authority will be key.AccountabilitiesFuture of CRM: Represent International on global CRM programs/ decision-making fora; drive requirements, prioritization, and rollout to ensure regional needs are met and adoption targets achievedCoordination with International Key AI and digital transformative initiatives: collaborate with Region across OBU, BBU, RDU, and local markets to build a CRM strategy that is fitting with the Customer 2030 initiatives, in alignment with Regional Digital, AI and Commercial ITImplementation: Oversee the creation of a competitive roadmap, compatible with the expectations of 60% Core-adoption, that balances benefit-realization with change-readiness and user-adoption. Ensure markets have the right resources available to drive successful implementationChange readiness, adoption, and capability building: in collaboration with the global Future of CRM Team, support markets and therapy areas with training, playbooks, and change management to drive adoption and behavior changeCommunication and engagement with Business Senior Leaders: Prioritizing the engagement and education of senior Leaders (e.g. Area VPs, Country Presidents, Heads of Oncology). Also engaging with other Enterprise Leaders, Functions and Teams to ensure interdependencies and sensitivities are consideredEssential Skills/ExperienceSubject-matter expertise in CRM and Customer Engagement operationsPragmatism and can-do attitudeSkills/expertise in IBEX/OBEX, ComEx rolesInnovative approach, with an experimentation mindset (e.g. AI)Commercial acumen and understanding of local/ market environments and operationsUnderstanding of the dynamic external environment and the regional business priorities across BBU, OBU, RDUHighly developed communication and influencing abilities across organizational teams and levels in a large and matrixed operating environmentAttitude to innovate and scale innovation with impactProven business partnering skills across multiple stakeholder groupsProven project management skills in matrix organizationsExperience of working with Senior Management Teams with good understanding of decision-making dynamicsExperience of successful influencing cross functionally, cross-culturally and cross-TACuriosity and capability to understand and support business need from different business areasAt AstraZeneca, work has real impact: teams operate across continents and markets to bring transformative medicines and integrated healthcare solutions to patients who need them most, using data, digital tools and scientific insight to tackle unmet needs at pace.Ready to help redefine how we engage customers and deliver life-changing medicines across International Markets? Apply now to join us on this ambitious journey!Date Posted 13-Apr-2026Closing Date 26-Apr-2026AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca