Communications & Brand Manager
Plum Jobs
- Dubai
- Permanent
- Full-time
- Develop and execute successful marketing strategies to build brand awareness, acquire B2B and B2C customers and drive revenue growth.
- Drive brand development and positioning, market penetration and revenue growth.
- Develop and implement marcom campaigns from concept ideation, development and creation, content production, budgets to performance and ROI analysis.
- Write compelling and impactful content for press releases, media publications and industry thought leadership blogs.
- Develop a compelling and engaging brand story in publications, advertising, radio and television.
- Cultivate and maintain relationships with influencers and media publications to secure cost effective media coverage to maximize visibility and engagement.
- Conduct consumer market research, monitor and analyze market trends and competitors’ activities; utilize data analytics and insights to make data-driven marketing decisions.
- Plan and coordinate marketing events such as GulfFood, Taste of Dubai and trade shows to promote the company’s products and services.
- Establish strategic partnerships with corporate clients to build brand presence and engagement; track and analyze partnership performance metrics to measure impact, identify areas for improvement, and optimize partnership strategies.
- UAE driving license is mandatory.
- 8 – 10 years’ deep expertise in B2B and B2C brand development strategies to develop and execute brand development campaigns to enhance brand visibility and engagement.
- Exceptional English language skills, both verbal and written, with the ability to craft compelling narratives and communicate complex ideas effectively.
- Campaign testing and analysis to evaluate ROI for brand growth strategies.
- Commercial and financial acumen to manage marketing budgets.
- Currently living in the United Arab Emirates – must be able to work in Dubai.
- Fluent in English – must be native English speaking.
- Bachelor’s degree in Communications, Public Relations, Journalism or Marketing