Senior Paid Media Executive

• Manage the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis and reporting
• Lead and support the implementation of our paid marketing strategies
• Generate weekly, monthly and quarterly performance reports and dashboards, and recognize and troubleshoot data anomalies
• Examine correlations between prospecting activities, revenue, and budget
• Measure and optimize our paid marketing using Google Adwords, Google Analytics, Tableau and vendor-specific dashboards
• Research and test new vendors to expand our reach and lower cost-per-acquisition
• Collaborate with the marketing team to maintain a consistent brand voice and message across all channels
• Work with the content strategy manager & creative team to craft landing pages for paid campaigns
• Stay up-to-date with digital marketing trends and potential new platforms and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
• Monitor market intelligence and keep track on competitor movement and market situation

• Previous working experience as a Performance executive
• A proven track record of successful marketing campaigns and proven ROI
• In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social advertising (Facebook, Twitter, LinkedIn, Instagram, and more), and content distribution and placement networks
• Hands-on experience in handling marketing budgets and forecasting/reporting results
• Outstanding communication & presentation skills
• Excellent organizational and time management skills
• Great analytical skills
• Extremely data- and detail-oriented
• +2 Years' experience in a B2B Paid Executive role.
• Degree in marketing, digital technologies or similar relevant field preferred

Aramex