Brand Manager

MSI Group View all jobs

  • Dubai
  • Permanent
  • Full-time
  • 10 days ago
Job Description : Brand ManagerSummary of FunctionsThe Brand Manager is responsible for the development, launch, and commercializationof products/brands based on defined company objectives and brand architectures.Overseeing the development and delivery of both the NPD roadmaps and brand plans,they work in collaboration with the cross-functional team to execute the vision, strategy,and key initiatives for assigned brands.Primary Functions1. Product Development: Focused on innovation, expansion, diversification, andgap-fill analysis.2. Commercialization Planning: Managing ideation, business processes, andstakeholder support stages of bringing brands to market.3. Ongoing Brand Activity: Implementing strategies with social, education, andtrade teams to increase consumer trial and engagement online and at shelf.Responsibilities
  • Develop and implement brand strategies for new and existing products,
including assortment, innovation, and pricing communications.
  • Lead day-to-day brand budget management, including SPRs, purchase orders,
and invoice processing.
  • Ensure dollars are spent effectively within budgetary parameters while balancing
expenditures against volume and profitability.
  • Manage all aspects of new product launches, working with R&D, Finance, Legal,
Operations, and Creative Services to ensure on-time delivery.
  • Participate in the creative development and execution of national and local
advertising campaigns across TV, radio, print, and digital media.
  • Partner with Sales and Trade Marketing teams to develop growth strategies
across key assigned accounts.
  • Provide monthly analysis on performance, promotions, competitive
environments, and consumer trends.
  • Maintain awareness of global innovations, trends, and competitor activity in both
mass and prestige markets.Qualifications & Competencies
  • Education: Bachelor’s degree in marketing, brand management,
communications, or a similar field.
  • Experience: 1–2 years’ experience in a traditional CPG or FMCG environment.
  • Analytical Skills: Demonstrated aptitude to turn data into actionable insights.
  • Project Management: Experience managing complex project lists, priorities,
and budgets.
  • Technical Proficiency: Proficient in MS Office applications including Word,
Excel, PowerPoint, Visio, and Project.
  • Soft Skills: Strong communication, interpersonal, and influencing skills with the
ability to multi-task and prioritize.

MSI Group